How to Choose a Domain Extension for Your Small Business

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New Domain Extensions

Till a few years ago, choosing a domain name meant brainstorming on the keywords that went to the left side of the dot. In most cases, it resulted in compromising on the name and working under constraint of whatever is available. Now, with over a 1000 new domain extensions to pick from, choosing a domain name for your small business is far more simplified and allows for a lot more creativity.

Your domain name is the foundation of your website. It is one of the first and most important decisions you make that will stick with you for a long time. So, then what do you choose?
  • .COM? .EDU? .ORG?
  • A ccTLD such as .US, .UK, .IN?
  • Maybe .PIZZA? (pizza is great, right?)
  • Or something specific to your business type?
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Let’s go through the options and see which one best fits the bill. (Protip: One of the best ways to do this is to pick something that aligns with your industry).

Innovate with .TECH

If you bleed tech then there’s no reason why your startup’s name shouldn’t say that. .TECH immediately establishes the industry you operate in and gives your website or blog a unique identity. Some of the most well-known examples of .TECH are www.viacom.tech and www.ces.tech

Here are some ways in which you can use .TECH for your business:
  • LetsWork.tech
  • HiringFor.tech

Host Your Products on an Exciting .STORE

If you’re in the business of retail or selling something online, then a .STORE domain is for you. It automatically establishes your business niche and creates an association with the visitor. For example, the popular website Urban Dictionary launched their online store on www.urbandictionary.store and Emirates has its official merchandise store on www.emirates.store.

Here are some thought starters for your .STORE domain:
  • YogaOrganic.store
  • YourInsurance.store
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Stay ON Top of the LINE with .ONLINE 

Some domain names are universal which makes them perfect for a wide variety of uses for businesses and individuals alike. If you would like to have a blog or business or your personal website (your digital business card), a .ONLINE domain extension is ideal for you. It establishes your presence on the web and gives a clear definition to your website.

Here are some suggestions on how you can use this domain:
  • EmilyJones.online
  • CreateDesigns.online

Enjoy the Good Times with .FUN

Whether you are creating a website for humour or you offer entertainment services, your audience will love the .FUN domain, which is an easy way to add character and whimsy to your URL. Here are some .FUN domains to think about:
  • GoodTime.fun
  • JacobTalks.fun

Explore the .SPACE

Much like outer space, there are no limitations when it comes to a .SPACE, making it one of the most suitable domain extensions for a variety of purposes. Especially for those in the creative professions or real estate, .SPACE works beautifully.

The possibilities of working with .SPACE are endless. Consider:
  • EmilysWriting.space
  • JhonesMind.space
  • FarOff.space

Get Professional with .PW

When you’re trying to establish yourself as a freelancer or if you’re a professional consultancy, it is imperative that you pick a domain extension that defines your specialty. Rand Fishkin, Co-founder, Moz.com says, “If you believe that a member of your target audience could immediately associate the domain name with a good guess of what they think you do, that is a big positive.”

A .PW (Professional Web) domain extension differentiates your professional blog/website from your personal one. Here’s how you can use it:
  • EmilyJonesWriting.pw
  • MarriageCounselling.pw
So, how so you want to brand your new website?

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Author: Esraa Emad

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