How to Increase Your Sales with Customer Reviews

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Customer Reviews

Buying products online means that you have to trust several things.
  • The product is exactly what’s portrayed in the sales page.
  • If you haven’t used the product before, you’re trusting that it works the way the seller says.
  • The seller is ethical and will deliver as promised.
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As a seller of a product or service, you need to convince your potential customer that he can trust you and your product. How can you do that?

Customer Reviews

When you hear that you need customer reviews, you might wonder how someone could read a review by a stranger and give it any weight. The seller could easily have made up a bunch of fake customer reviews in order to get sales.

That’s a logical fear. But according to BrightLocal’s Local Consumer Review Survey,
  • 88% of consumers trust online customer reviews as much as they trust personal recommendations.
  • 85% of consumers reported that they read as many as 10 reviews before purchasing.
Think of your own online shopping experience. Would you buy a product that you’d never used before if it didn’t have any customer reviews? And how many reviews would you read?

Some people report that they read only the negative reviews to find out if there’s any logical reason why they shouldn’t buy the product. If they find that the negative reviews cite issues that they don’t care about, then they can make a decision to buy without too much concern.

So the next thing to figure out is how you can get plenty of customer reviews.

Include a Request with the Product

If your product is a physical product that the customer will receive at his home, always include a short thank you note in the package. Make sure your logo is displayed, and the note ends with a request for a review.

Offer Incentives

People might have the best of intentions to send you a review, but somehow life tends to get in the way. After all, writing a review takes time and the customer doesn’t get much out of it other than just being a good guy.

Well, you can make it worth his while. Give a discount on his next purchase in exchange for an honest review. And be sure to give the discount even if the review isn’t as glowing as you’d like.

Emailing Customers

Email and Ask

Another way to get customer reviews is to reach out to customers a week or two after they’ve received the product.
  • Ask them if they have any questions about the product.
  • Give them a few tips about using it.
  • Ask for a review.
If you don’t hear from them within a week or so, email again to ask if there’s anything you can do to help them.

Guidelines

A lot of people dislike writing anything at all, even a short review. Giving the following guidelines about what to include in the review will increase the number of reviews you receive.
  • Explain why you bought the product.
  • Did it do what you expected?
  • Would you shop with us again?

Post Your Customer Reviews on Social Media

Once you’ve got some nice reviews, you’ll want to get them out where people can see them. Of course, you’ll display them on your website, but don’t forget social media – Facebook, Twitter, Instagram, Pinterest, and so on.

When you post a review on social media, make sure to comment in a casual way. Say something like ‘One of my customers just left the nicest review,’ and then continue with a short blurb from the review.

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Author: Kate Benzin

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