Create Effective Brand Microsites With New Domain Extensions

With the decreasing brand loyalty and attention span of customers, it is more important today more than ever to create a memorable story in every branding campaign. In this post, we will discuss how new domains can help you create a more impactful branding campaign by creating specific microsites on new domains. Read on!
What Are Microsites?
Microsites are websites with at least 3 pages created specifically for a branding campaign. These websites have a unique domain name of their own, which is separate from the business’s primary domain name. Such websites are a great way to promote a campaign where the objective is to offer an experience of the brand as opposed to sales-driven marketing. You can create a website for your branding campaign in 3 simple steps at Simplesite.How Can New Domains Help in Branding Microsites?
Since websites meant for brand marketing need to create a strong positioning, new domain extensions can be used very effectively for this purpose. For example, a website on .edu means it’s about education and on .org means it’s a social organization, similarly you can create an instant positioning for your business by choosing a domain extension that resonates with your brand. Here are some examples:- .TECH for technology
- .STORE for retail and eCommerce
- .FUN for events, entertainment, travel, kids, games
- .SPACE for art, creativity, outer space
- .PRESS for media

Now that you understand how microsites can be branded with new domains, here are some examples of how you can apply this knowledge:
- Brand Story: Let’s say you have a dating app and you want to create a separate website for customers to share their love stories and read what others have shared, you can choose a new domain such as lovestories.space or lovethrough.tech if you want them to talk about how they met their soulmate through technology.
- Games: Assume you have a dairy business and you wish to create a game about making cheese, you can choose a domain name such as milkandcheese.fun.
- Events: If you are organizing a tech event and want to create a separate website for the same, choose a domain name such as letstalkabout.tech. A descriptive name such as this one will simplify the marketing and promotions for the event to a great extent as well as resonate with the target group instantly.
- Information / Content: Perhaps you just want to create a website that spreads awareness about your industry based on a research that you conducted. You can choose a domain name such as myhealthstats.site for a health related website or historyofpizza.space for facts related to pizza’s history.
Make your next branding campaign more interesting, memorable and effective with a website on new domain extensions.
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