Improve the Visual Content Strategy for Your Site

Thursday, November 16, 2017 0 comments

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Images for website

You already know that images will dramatically enhance your website. Having visual content is a powerful tool to develop loyalty in your readers.

That’s right. Your visitors don’t want to read lines and lines of text. Getting the meaning of an idea is easier when images demonstrate the theme of your writing. And in this technological age, people are getting more visual than ever.

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Have you started using images? Or are you having trouble knowing how to leverage the power of visual content? Don’t worry. Here are some tips to help you enhance your website with visually stunning images.

Publish Relevant, High-Quality Images

The first question is always where to find photos that aren’t outrageously expensive. Here are a few places with beautiful free images – Morguefile, Pixabay, and StockSnap.

With some of the images, you’ll need to give credit to the photographer. Giving credit is easy. Just put ‘photo credit – name of photographer’ below the photo. Be sure to read the requirements on each site.
Make sure that the images are relevant to what you’re writing about. If you’re writing about dog training, what kind of images should you use?

It’s not good enough to use pictures of cute puppies – unless you also display an image of a vicious dog in order to make the point that cute puppies can turn into fierce adult dogs without correct training.

Also use images of dogs that are in the process of being trained either at obedience school or by an individual in the back yard.

Make sure that the photos are in sharp focus – not blurry or pixelated.

Consider Using Quote Posters

What are quote posters? They’re sometimes called memes. Basically, you can make one by putting the text of a quote on top of a picture that is relevant both to the quote and to the content of your article.

The text can be –
  • funny
  • inspirational
  • unexpected
  • thought-provoking
  • motivational
Quote posters or memes can add a light-hearted tone to your article. They have become a very popular way to impart information and entertain at the same time.


Make Statistics Easy to Understand

Making sense of numbers and percentages can be very difficult. But when you put those statistics into visual format, the meaning is much easier for your readers to grasp.

You can make regular bar charts or pie charts, but today’s popular way to present data is to put the information into an infographic that makes the data easy to understand and visually appealing.

Don’t let the idea of making an infographic scare you. There are free programs online to make it easy for you. Here are just a few.
These programs are free to use although some of them have paid premium features. In each case, the free service is enough to get started and present complicated concepts in a format that’s easy to understand. Be sure to use a variety of colors to make the data easy to assimilate.

Wrapping it Up

Visual content will make your website more attractive and boost engagement on your site. Do your best to take advantage of the various ways that visual content will work to keep your viewers coming back for more.

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Author: Kate Benzin

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