Is a Small Business in Your Future?

Thursday, September 21, 2017 , 0 comments

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Small business

So many people dream of having their own business and being their own boss. But most people never make it happen.

Have you wanted your own business for a long time, but you didn’t know how to do that or didn’t have the financial resources to take that step?

Now is the time for you to think more seriously about fulfilling your dream. You no longer need to invest significant funds in a bricks-and-mortar store and/or office. A larger and larger percentage of new entrepreneurs launch their businesses online only. And YOU might be able to do the same with just a modest financial investment.

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What Is a Micro Business?

It’s a small business that has a small number of employees – usually fewer than 10. In many cases, the person who starts the micro business is the only employee for months or even a year or more. In addition, generally only a small investment is needed to get started.

In the past, a person needed special computer skills to start an online business. Today, however, with the proliferation of programmers, freelance writers, video experts, etc, offering their services at reasonable rates on sites like Upwork and Fiverr, a person doesn’t need extensive technical skills.

Becoming your own boss is more possible than ever before. Here are some tips about starting an online micro business.

Choose a Problem, Need, or Interest

Don’t think about what interests you. People aren’t going to buy a product because you love it.

Instead, think about the problems, needs, or interests that other people have. They are far more likely to buy something that solves their problems rather than something that solves yours.

It may be a problem that you have as well, but that would just be a happy coincidence. So, look at what potential buyers need and be objective about whether the problem, need, or interest is big enough to make money for you.

Business idea

Make the Solution

Let’s say that you know that dog owners are frustrated at not being able to get their dog to stop barking. You had the same problem, but you figured out a way to get your dog to stop.

You may have already shared your solution with your friends who were trying to train their dogs to stop barking. And your technique worked with their dogs as well.

With this information, you know that your technique works and is valuable – something that people would pay to know. This information could be the start of a micro business focused on dogs.

At this point, you could write a document describing your technique and sell it on your website.

Let the World Know

Dog owners aren’t going to magically come to your site. You need to use social media to let everyone know that you have a solution to their problem.

Don’t be shy. Brag about yourself and your solution. Tell everyone how others have successfully used your technique. You may even be able to convince your friends to write testimonials that you can display on your website.

And as you engage with other dog owners, listen carefully to what they have to say about being dog owners – especially about their complaints. That’s how you’ll find the next solution that you need to develop. And your business will be on its way to success.

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Author: Kate Benzin

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