How To Use E-Mail To Get More Website Visitors [Infographic]

Monday, September 14, 2015 2 comments

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You’re probably already sharing your website on social media, but there’s another way to get more website visitors, likes and comments, and it’s sitting right in your e-mail inbox. Here are four ways to use e-mail to drive more traffic to your website. Two are very easy and can be done right here and now, and two require a little more time and work. (For more information you can read on below the infographic!)

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Simple: mail your friends, family and coworkers to let them know about your website

This is a great way to get the word out about your new website and get some visitors. Moreover, you can ask your near and dear ones for honest feedback about your website. Make changes (if needed) before sending out e-mail updates about your website to people outside your inner circle.

Simple: mention your website in your e-mail signature

A quick and easy way to let people know about your website whenever you send an e-mail. Remember to write a brief sentence about your website before adding the URL. For example: Anne’s Paper Shop - Stationary & Gift Tags – Handmade & Vintage Inspired

Advanced: get your visitors to subscribe for updates

This can be a little trickier, as it actively requires people to sign up for your newsletters. Make it clear and attractive to your visitors. They need to know what they will get out of signing up for your e-mails. A discount on products? Interesting news about upcoming events? An update whenever you write a new blog post? If you can, mention how often you plan on mailing them. People tend to be more inclined to sign up if they know they won’t be spammed every day!

Advanced: point people to your social media profiles in a welcome e-mail

Sending new subscribers of your newsletter a welcome mail is a good idea in general. It gives you the chance to thank them for signing up and set their expectations for future mails. Use this opportunity as well to let them know about your social media profiles, so you have even more ways of reaching them whenever you have news about your website.

SimpleSite makes it easy to use mail to get people to your site

If you have a SimpleSite you can use our Contact Page template as a sign-on form for e-mail subscribers. Place links on every page of your website that lead to the contact page. Rename it to “Newsletter” or something similar, and add a few words on why people should sign up, and what kind of e-mails they should expect to get from you.

You can also use SimpleSite’s “Tell A Friend” function, which you can find on the right-hand side of your page overview. Here you can quickly and easily create an e-mail message every time you’ve made an update to your website. Add a title, message and image of your choosing, select the e-mail addresses of the people you want to contact, and you’re done!

And of course, remember to not overdo it: spamming with e-mail may lead to your mails being blocked or placed in the spam folder of your recipients. Keep your e-mails short and to the point, and consider what value you’re trying to give your visitors. Happy mailing!

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