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10 Great 3-Minute Ideas That Will Improve Your Website [Infographic]


By changing a few things, you can improve your website’s performance significantly. Make users engage more with your content and optimize the conversion rate of sales per visitor.

Here we’ll give you 10 3-minute ideas that will improve your website instantly.

Don’t have a website yet? With SimpleSite you can build your own FREE website in minutes. It is extremely easy and stays free forever! Click on the green button below.


Find more detailed information below the infographic.


1. Use quality pictures

Good quality pictures stand out and make your website shine! It might be tempting to use your own pictures – it’s a quick and easy fix – but think twice before you upload.

Many people associate poor quality pictures with untrustworthy websites. Using professional and sharp pictures, on the other hand, can make your website appear 10 times more professional and generate more traffic.

If you still prefer using your own pictures for your website, look up a photography guide to make sure you get the most out of your photos as possible, and make sure to use a quality camera.

You can also use online photo editors, such as Pixlr or iPiccy, to edit your pictures so they look better, and alike in style. This will help to create cohesion on your website.

Suggested reading: Use Your Smartphone to Take Amazing Photos

2. Use many pictures

Humans love everything visual! Illustrations, pictures, colours, icons... Make sure to include lots of them on your website.

It is especially important to include illustrations on the pages that are heavy on text. Including visual elements will make your website much more readable and easy to navigate for your visitors.

By using this simple trick, chances of people actually reading what’s on your website will improve by up to 90%! Now can you think of any reasons not to include pictures?

Read more: How to Make Your Website More Attractive

3. Don’t use more than 3 different colors

Colors are nice. True. But too many colors at once can be confusing. Limit yourself to a maximum of 3 dominating colors on your website.

All of SimpleSite’s web design templates follow the standard guidelines for good web design practices, so you are sure to have a modern and user-friendly design for your visitors. Choose between many different designs.

Click here to start your own free website with a beautiful design.

4. Make sentences short and easy to read

Your visitors are much more likely to read the content of your website or blog if the text is (or appears to be) easy to read. Make sure to keep sentences short.

If a sentence takes up more than two lines, you should check if it’s possible to divide it in two. Also make sure to divide your text into paragraphs and use headers. As a rule of thumb you should have 3 sentences per paragraph and 3 paragraphs per header.

5. Proof-read the text on your site

As the saying goes: two pairs of eyes are better than one. Therefore, it is a good idea to have your website (or at least the most important pages of it) proof-read by another person. This way you can make sure you’re eliminating spelling mistakes or sentences that are hard to understand, or which could be misunderstood. This will make your website appear more professional and ensure better readability on your site.

It doesn’t have to be complicated or expensive getting your website proof-read. Simply ask one of your friends or a member of your family to read it through, just to be on the safe side.

Read more: How to Give Your Blog a Facelift

6. Set up 3 goals for your website - and test them on someone

Set up three goals, that reflect the purpose of your website. Here is an example: Carlo runs a small pizza store that is highly reliant on take-away and delivery. The three goals for his website are:
  1. Making customers read the menu online, so they can decide which pizza to order before entering the store.
  2. Enabling people to order their take-away or pizza delivery via telephone.
  3. Inform visitors where to find the pizza store for pick-up and dine-in.
Now turn these three goals into three tasks, and test them on a friend of a family member. Would they understand how to navigate your site in order to successfully find the right information or do they perform the action you intended?

If they fail to perform the task successfully, investigate what the problem is, and solve it. Is the telephone number too hard to find? Is that because the colour is not bright enough or is it placed in an illogical place? Maybe it should be moved to the top of the page. Is it unclear where the store is located? Maybe the address should be on the front page accompanied by a map, or maybe the names  in the menu tabs need to be more specific.

7. Use call-to-action buttons or images

These will make sure that you draw your visitors’ attention to the right things on your website.

Basically, a call-to-action button is a button that stands out from the rest of your website with a text that invites the user to take action. The action can be to make a phone call, to sign up for a newsletter, to buy something from your online store, or even something completely different.

To make the call-to-action button or picture stand out from the rest of your website’s layout, you should use colors that differ from the rest of the colors and shades used on your website.

But be careful. Do not to stuff your website with lots call-to-action buttons. This will only confuse your visitors. It'll end up doing more harm than good.

8. Make your contact details visible

You can only deliver excellent customer service if your visitors can easily communicate with you. If your visitors are having trouble getting in contact with you, they will most likely forget about your website and look somewhere else.

Making sure your contact details are visible to your visitors will also make them more likely to recommend your website to others and it will heighten your website’s credibility! If you have an online store, this is especially crucial, since customers are more likely to buy from you when they trust you.

Customer feedback is also a great way to make sure your website is always as good as can be!

9. Implement social media sharing buttons

Encourage your visitors to share your website on social media by implementing social media sharing buttons. This makes it both easy and fun for your visitors to share your website with friends and family, and it is free advertisement for you!

If you have created your website with SimpleSite, we have already made sure you have social sharing buttons on every page.

Whenever you create a good piece of content remember to invite your visitors to hit the sharing button in the right column of your SimpleSite.

Suggested reading: Use Social Media to Notify Your Readers About New Blog Posts

10. Showcase positive customer experiences

Do you have happy customers? Show it to the public! Whenever you get positive feedback, ask if you can showcase it on your website accompanied by a picture.

Don’t be embarrassed, most customers love to be in the spotlight. They might even encourage friends and family to check out your website if they’re on it!

Don’t have your own website? Make a FREE one now with SimpleSite!


Author: Camilla Groen
SimpleSite

How to Start a Successful Blog [Tips & Tricks]

Start a successful blog

Learn how to create a free blog and start blogging right away with the easiest blog builder available on the internet. Here are our secret tips…

How to Start a Blog in Three Simple Steps

  1. Create your Blog.
    Go to SimpleSite.com and set up your blog in less than 3 minutes.
     
  2. Choose the Design.
    Select a design you like. You can always change it later.
     
  3. Start Blogging.
    You’re done! Now it’s time to write your very first blog post!


Deliver Original and Creative Content for Your Blog

In order to be successful with your blog you need to deliver something unique for your audience. There has to be a reason for them to follow you. Keep in mind that you should write about things that people find either useful and/or entertaining. But most importantly: blog about something you are passionate about and feel like sharing with others.

You should not only decide on a topic for your blog. You should also choose the main purpose for your free blog. Is it to teach people something about your chosen topic? Is it to provide your audience with the latest news and trends? Do you want to inspire people or make them laugh?

You might want to make a brainstorm of topics to write about and then organize your ideas. Surf the internet for inspiration and be creative with your posts. Don’t stick to one way of presenting your content. SimpleSite lets you add videos, pictures, links and citations to your blog posts to make them more engaging and vibrant. Your followers will love it.

Apart from adding interactive content to your blog, you can also learn how to write more creative and engaging texts. There are thousands of guides on the internet on how to become a better writer. But if you want to take your blogging to the next level, you may want to sign up for a professional writing course at a local evening school.

Suggested reading:
Write a successful blog


Get an Audience for Your Free Blog

The success of a blogger is often measured by the amount of followers she/he has. Getting a big audience doesn’t just happen overnight. I requires clever promotion and patience. Here is what to do:
Let your friends and family know you have started a blog and ask them to follow you. Ask them to come with critical feedback so you can make up for any initial mistakes you hadn’t thought about yourself. Make them engage with your blog on social media, and encourage them to share your blog posts with their friends.

Be social. Create dedicated accounts for your blog on social media, and make sure to let all of your friends and followers know when you have published a new blog post. This is easy. On your free SimpleSite blog you can easily share your new posts on social media by using the social media sharing bar on the right side of your blog.

Don’t forget to become a member of online forums that are related to the topic you blog about. There are many benefits: The forums are great sources of inspiration. You can get a really good idea about what topics people are actually interested in reading about. This way you are guaranteed that you are writing about relevant and hot topics for your blog. But you can also use the forums for promoting your blog and achieve a larger audience.

Successful blogging

Be Consistent with Your Blog Posts

Plan ahead. Decide on a posting frequency that is realistic and stick to it. It is also a good idea to always publish posts on the same day of the week. This way your followers know what to expect from you and when.

At the moment you might think that you could easily post a blog post every single or second day. Your mind is full of great ideas for topics to write on. But be realistic. In the future, when your everyday life creeps up on you, will you really be able to post a well prepared blog post that often?

Here is how to go about it: Make a plan with topics to write. If possible, write your blog posts a week or even weeks in advance so you always have a new post up your sleeve. Give yourself time to really elaborate your posts and re-read them after some days. You can use Microsoft Word or Google Docs to write and store your planned blog posts, and when it’s time for posting you just log in to your SimpleSite blog and publish it.

When you consistently deliver good blog posts, which exceeds your followers expectations, chances are that they will stick by you and maybe even recommend your blog to their friends!

Happy blogging.

Create a FREE blog

Author: Camilla Groen
SimpleSite

10 Tips That Will Make Your Website 10 Times More Visible To Search Engines (Part 2)


 

Continuation of last week’s tutorial “10 tips that will make your website 10 times more visible to search engines (Part 1)”.

Want to create your own free website? 



6. Make Your Website User-Friendly

Search engines today have become extremely sophisticated. They can judge whether a website is user-friendly and pleasant to look at for humans. If your website is too dull you will be punished in the search results.

Make sure your texts are easy to read and that you include at least one picture or illustration on each page. There is nothing worse than a textbook with no illustrations, right? Well, it’s the same with websites!

Read more: How to improve your website

7. Update Frequently

Google wants to deliver the most up-to-date search results. So if you don’t keep your website updated, you will lose ranking.

Show Google that your website is up-to-date by updating frequently (at least once a month). You can update information on existing pages or add new pages.

8. Start Blogging

A good way of updating your website frequently is by including a news section or blog on your website. Use it to give your audience the latest news from your industry or niche, and write in-depth articles on topics related to your website.

It is easy to add a blog to your SimpleSite website. And it’s free as well – click here to get started!

Read more: How to start a blog

9. Make Social Media Pages for Your Website - and Grow Them

Studies show that likes and followers on social networks like Facebook, Twitter and Google Plus have a positive impact on search engines. It’s completely free to set up a Facebook page for your website, and it can be a great channel for reminding friends, family or clients about your website’s existence.

Invite all your friends to like your Facebook or Google plus page and start sharing every time you make a new blog post or update your website! Remember to include a link to the page you’ve updated!

Suggested reading: SimpleSite blogger goes viral! (Success Story)

10. Include a “Sharing Box” On Your Website

How do you get people to share your website on social media? Here’s the easiest way: encourage your visitors to share it by including a social sharing box on your website! Luckily all SimpleSite websites come with this feature.

Want to create your own free website? 


Remember!

Rome wasn't built in a day – or so the saying goes. This also applies to your website rankings. It takes time to build up an online reputation and gain trust from search engines like Google. Keep up the good work and with time your reward will come.

Also bear in mind that if you are up against competing websites who put 10 times more effort into all of the 10 above mentioned practices, then they will also rank 10 times higher.

Summary



Want to read more about search engine optimization? Take a look at our how-to-page on SEO!

Author: Camilla Groen
SimpleSite

10 Tips That Will Make Your Website 10 Times More Visible To Search Engines (Part 1)


Imagine your website is a car. It’s optimized for getting you from A to B as fast as possible. It will go wherever you want it to go. But without fuel and steering the car it’s going nowhere. It’s the same with your SimpleSite website.

All SimpleSite websites are optimized for search engines out of the box. But if you want your website to appear on page one on Google’s search results there is still a ways to go. You have to put some fuel (content) on your car (website) and steer it in the right direction (linking).

Sounds like it might be easier said than done? It’s not! Just follow this 10 step plan, and you will be sure to gain more visibility in the search engines in no time.

Want to create your own free website? 


  

1. Buy a Good Domain Name

The domain name is the address of your website, for example www.YOUR-WEBSITE.com.

Your domain name should be the same name as your brand’s name or reflect the purpose of your website. It’s important to choose a name that’s easy for people to remember. Shorter domain names are better than long ones and domains only containing letters are better than ones with numbers or hyphens.

You will get your own professional domain when you upgrade to a SimpleSite PRO plan. Right now you can have the first month for only ONE dollar. Click here to sign up.

Find more information on how to choose the right domain name in the following blog posts:

2. Use Specific Headlines

It’s important to use headlines on your website. It signals to both your visitors and Google what your website is all about. As a rule of thumb use a new headline for every 150 words or 3 paragraphs.

But be aware. It’s not enough just to mark your headlines with bold. You will have to add a new text section on your SimpleSite page and add a headline in the assigned headline box.

Your headlines have to be specific to the subject of your website. If you only use general sentences as headlines Google will not recognize your website! Here is an example of a good (specific) versus a bad (general) headline:

Specific: Welcome to Laura’s pet store – Find everything for your pet!
General: Welcome to my website!

3. Include Image Description

Search engines might be sophisticated, but they can’t “see” what’s on the images on your website (yet anyway). So you have to tell them.

If you want to be amongst the highest rankers it's important that you include image descriptions in (almost) all of the photos on your website. Remember to include an image text that is relevant to the topic of the page, where you put the image.


4. Build Links to Your Website

Links work a bit like recommendations. If many websites link to your website on the word “pet store in Kansas” Google will be more likely to show you on searches related to pets in Kansas.
However, this will only work if the content and headlines on your actual website also indicates that your website is about a pet store in Kansas.

Top advice: Avoid putting your website in any link bank. You may end up being classified as SPAM. A good way of getting reliable links to your website is by guest blogging on other people's websites.

5. Interlink Pages – On Your Own Website!

Just like getting links from other websites is important, it is also important that you link properly to all your own pages and blog posts on your own website. The menu bar is not enough. Maybe you want to include some suggested reading at the bottom of each page, or just link on keywords within the text.

Remember that it’s important to put the link on words that are relevant to the page you link to. This is also commonly called the anchor text.

Example: Lina wants to link to a page about the different brands of cat food she has in stock. It's better for her to link on the actual word “Cat Food” instead of general phrases like “click here”.


Continue reading...
Go to part 2 of this tutorial and find 5 more tips on search engine optimization: “10 tips that will wake your website 10 times more visible to search engines (Part 2)”.

Want to create your own free website? 


Author: Camilla Groen
SimpleSite

How to Make a Business Page on Facebook - Part 2

How to Make a Business Page on Facebook - Part 2

Part 1 of this article gave you instructions on how to set up your Facebook Business Fan Page. If you haven't done that yet, please go back to read How to Make a Business Page on Facebook – Part 1 and follow the instructions to get it set up.

Part 2 will help you make your site more appealing to viewers. If your site is too boring, people won't stay long enough to find out that you've got a great solution to one of their problems. So, make it attractive.

Do you have a SimpleSite for your business already? If not, you can get started for FREE and have a site up and running in a matter of minutes. Just click the green button.

Build a FREE Blog Here!

Here are some tips to improve your Facebook business page.

Add Photos

Part 1 of this article stressed the importance of visual elements on your fan page because studies have shown over and over that people love photos. They're much more likely to remember a site or product that had images relevant to their problem or solution.

Add photos to your page that will:
  • Reinforce your brand/product
  • Help people understand your brand/product
For example, if you're a life coach, you'll want to have photos of happy people on your page. If you sell homemade dog biscuits, include some photos of a dog happily chewing away on one of your biscuits.

Please be aware that bad photos can have a negative impact on your ability to sell your product. If you are all thumbs when it comes to photography, maybe you can enlist the help of a friend who's better at it. If necessary, find a professional photographer to help you out.

Fill in Other Details

If you have a physical business, you'll want to include:
  • Your contact information and map
  • Hours of operation
  • Other pertinent details
Don't wait to fill in this information. Facebook is often the first place people go to get information about your product. If they need to buy it now but can't find your hours of operation, they'll look for another place that lets them know they're open right then.

Tell Readers Exactly What to Do

Hopefully, one way or another, you'll have lots of visitors. Your page won't have all the information they need, but you can set up a Call To Action button in order to direct them wherever you want them to go to:
  • Sign up for your newsletter
  • Purchase your product
  • Visit your website
Facebook makes it easy for you to do this so that you can take advantage of the traffic that visits your page.

How to Make a Business Page on Facebook - Part 2

Review Your Settings

You can access your Facebook Business Page to make changes via the 'settings' button. It's is a dark down arrow located to the right on the dark blue ribbon that runs across the top of Facebook. Go through each of the settings to make sure they are optimized to your needs and wishes.

Promote Your Page

Whether you decide to advertise your page on Facebook to get 'likes' or invite family and friends, do not let it sit idle. Post on a regular basis so that viewers want to visit your page for entertainment and new information.

Add the Facebook 'follow' button to your website. Place it wherever it can be seen by the public.

In addition to making sure that you've read Part 1 of this article, please read How to Boost Engagement with Facebook – An Introduction to Facebook's Newest Tools

Are you ready to build a SimpleSite for your business for FREE? Just click the green button.

Build a FREE Blog Here!
Author: Kate Benzin