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How to Make a Business Page on Facebook - Part 2

How to Make a Business Page on Facebook - Part 2

Part 1 of this article gave you instructions on how to set up your Facebook Business Fan Page. If you haven't done that yet, please go back to read How to Make a Business Page on Facebook – Part 1 and follow the instructions to get it set up.

Part 2 will help you make your site more appealing to viewers. If your site is too boring, people won't stay long enough to find out that you've got a great solution to one of their problems. So, make it attractive.

Do you have a SimpleSite for your business already? If not, you can get started for FREE and have a site up and running in a matter of minutes. Just click the green button.

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Here are some tips to improve your Facebook business page.

Add Photos

Part 1 of this article stressed the importance of visual elements on your fan page because studies have shown over and over that people love photos. They're much more likely to remember a site or product that had images relevant to their problem or solution.

Add photos to your page that will:
  • Reinforce your brand/product
  • Help people understand your brand/product
For example, if you're a life coach, you'll want to have photos of happy people on your page. If you sell homemade dog biscuits, include some photos of a dog happily chewing away on one of your biscuits.

Please be aware that bad photos can have a negative impact on your ability to sell your product. If you are all thumbs when it comes to photography, maybe you can enlist the help of a friend who's better at it. If necessary, find a professional photographer to help you out.

Fill in Other Details

If you have a physical business, you'll want to include:
  • Your contact information and map
  • Hours of operation
  • Other pertinent details
Don't wait to fill in this information. Facebook is often the first place people go to get information about your product. If they need to buy it now but can't find your hours of operation, they'll look for another place that lets them know they're open right then.

Tell Readers Exactly What to Do

Hopefully, one way or another, you'll have lots of visitors. Your page won't have all the information they need, but you can set up a Call To Action button in order to direct them wherever you want them to go to:
  • Sign up for your newsletter
  • Purchase your product
  • Visit your website
Facebook makes it easy for you to do this so that you can take advantage of the traffic that visits your page.

How to Make a Business Page on Facebook - Part 2

Review Your Settings

You can access your Facebook Business Page to make changes via the 'settings' button. It's is a dark down arrow located to the right on the dark blue ribbon that runs across the top of Facebook. Go through each of the settings to make sure they are optimized to your needs and wishes.

Promote Your Page

Whether you decide to advertise your page on Facebook to get 'likes' or invite family and friends, do not let it sit idle. Post on a regular basis so that viewers want to visit your page for entertainment and new information.

Add the Facebook 'follow' button to your website. Place it wherever it can be seen by the public.

In addition to making sure that you've read Part 1 of this article, please read How to Boost Engagement with Facebook – An Introduction to Facebook's Newest Tools

Are you ready to build a SimpleSite for your business for FREE? Just click the green button.

Build a FREE Blog Here!
Author: Kate Benzin
SimpleSite

How to Make a Business Page on Facebook - Part 1

How to Make a Business Page on Facebook - Part 1

You probably have a personal Facebook account to connect with friends – both ones that you know in person and also ones that you've connected with via Facebook and have never met in person. So you know just how Facebook has taken the world by storm. It seems that everyone is using it.

Facebook claims to have an estimated 750 million unique visitors every month. That's a lot of traffic. That kind of traffic gives you a great opportunity to publicize your small business, gain new customers, and increase your cash flow. By default, your Facebook business page is public. Everyone can 'like' your page and become a 'fan' without the need for admin approval.

Do you have a SimpleSite already? If not, you can get started for FREE and have a site up and running in a matter of minutes. Just click the green button.

Build a FREE Blog Now!

Suggested Reading: How to Become a Successful Influencer

Step 1 – Get Started

Setting up your business page is actually very easy. Go to http://www.facebook.com/pages/create.php to begin the process by choosing the type of page that best describes your business. Once you click on the category you prefer, that box will ask you to:
  • choose a classification that narrows your type of business
  • input your brand or product name
How to Make a Business Page on Facebook - Part 1

Step 2 – Describe Your Business

Facebook then will give you the opportunity to describe your business in a few sentences to help your website show up in search results. Don't worry if the right words don't come to you right away. You can always modify it later.

Fill in your website url and choose a unique username for your page. The username can be your business name or a shortened version.

Step 3 – Add a Photo

You'll want your page to be visually appealing so that people are inclined to stop and spend some time on your page. The first step in making it attractive is to add a profile photo for your business.

You can use a logo if you have one. Alternatively, you could use a photo of yourself or a promotional image. Choose whatever you think will resonate best with your audience. Submit a photo at 180x180.

Step 4 – Add to Favorites

You don't have to do this, but if you add the page to your favorites list, it will appear on the sidebar of your Facebook homepage. That makes it easy for you to access it quickly whenever you like.

Step 5 – Choose Your Preferred Page Audience

Facebook lets you specify a target audience for your new page. You'll choose audience probable location, age, gender, language, and possible interests. Making these choices means that Facebook will be more likely to show your page to the right people.

Step 6 – Submit a Cover Photo

Your page is now live, but a bit boring to look at. It's time to spruce it up a bit more. The profile photo that you already submitted gives a bit of visual interest to your page, but you can make it far more attractive by submitting an 828x315 cover photo. Go to your new Facebook page. Click on the button that says 'Add a Cover.'

Your cover photo is a great opportunity to add a visual element that promotes your branding and grabs attention. Be sure that the most interesting aspects are in the center because Facebook strips off part of the right and left sides for mobile devices.

Step 7 – Start Connecting

You now have a Facebook business page. See our next blog post to learn how to enhance your page to attract more fans.

In addition, please read How to Boost Engagement with Facebook – An Introduction to Facebook's Newest Tools

Are you ready to build your SimpleSite for FREE? Just click the green button.

Build a FREE Blog Here!

Author: Kate Benzin
SimpleSite

How to Start an Online Business 101

Momtrepreneur starts own online business with SimpleSite

Have you wanted to go into business for yourself for a long time? Have you hesitated because you didn't want all the expense of renting an office/store and stocking the shelves?

Well, our modern technological age has the answer for you. This is the time to start your own business because now you can do it online with minimal investment. Here's how.

1. Fill a Need

If you already have a product that you want to sell, make sure that there is actually a good market for it. Don't assume that the product will sell well just because you think it's indispensable.

Instead, look for a niche made up of people who are looking for a solution to a problem. It's even better if they're not finding many answers. You can do this research online by reading questions at online forums and by checking out current sites that try to solve the problem.

You can then find or develop a product that does a better job than those sites

2. Build a SimpleSite

Now that you have your niche and a product, you can build a FREE website by clicking the green button.


Build a FREE Online Store Now!
 

You can choose one of SimpleSite's eye-catching templates to make building your site very easy. Your stunning site will be ready within minutes.


Create kids clothes online store Create antiques online store Create jewelry online store
Click on your favourite design to get started!

3. Write Relevant, Valuable Content

Just because you build a site does not mean that customers will flock to you. The first step for your online store is to write posts that solve problems you found in step 1 above.
  • Start your post by mentioning the problem.
  • Explain how this was also a problem for you.
  • Describe how your product solves the problem and benefits the user.
  • Give a strong guarantee.
  • Ask for the sale.
To write posts that readers will enjoy, check out Tips to Write Engaging Blog Posts.


Write content for your online business


4. Optimize SEO for Your Posts

SEO or search engine optimization is crucial so that Google will recommend your site to online users looking for a solution to the problem you're solving. That means using high-converting keywords at appropriate places in your post.

To learn more about SEO, read SEO for Your Blog Posts to Make Google Love You.

5. Establish Your Expertise

The best way to gain a following of people in your niche is to give away valuable content for free.
  • Give valuable tips by making comments in forums.
  • Do guest posts for free.
  • Give tips in social media.
Be sure that you always include a link to your website in the information you are giving away. When your tips are published on competitor sites, your site will get a valuable link that search engines love.

Maximise your profits with and online store

6. Upsell to Maximize Profit

The first sale is the most difficult. Once someone has become a customer, you can offer other products that complement their first purchase.

On the 'thank you' page, offer related products or give a loyalty coupon they can use on their next visit.

Do It Now

Don't hesitate. Take advantage of the online trend by taking your business online now.
Build a FREE online store at SimpleSite – click the green button to get started.


Build a FREE Online Store Here!
 
 
Author: Kate Benzin
SimpleSite

6 Things To Keep In Mind When Choosing The Right Domain Name For Your Website


Settling on the right domain name can be difficult. Below you’ll find 6 things to keep in mind if you want to choose the perfect domain name for your website. Do you want a FREE website with your own domain name? Get started with SimpleSite now!


1. Keep it short

When choosing a domain name for your website, shorter domain names are better than long ones. A domain name that’s too long is hard to remember and difficult to type in for your visitors. Word of mouth about your website is more effective if you have a domain name that’s easy for people to remember and tell their friends about. Leave out difficult to type letters (such as x, y and z) unless they make sense for your website’s brand.

2. Make it unique but logical

Everyone wants their domain name to be unique but easy to remember as well (see point 1). Take a look at your website’s topic and identify what it’s about (is it an arts and crafts website, do you sell shoes, etc.). Then combine it with your own personal brand so people know what your website is about, but also connect it to you! For example: craftsbylilly.com or roadrunnershoes.com

3. Decide if it should be international or local

If you’re aiming to be international with your website, use a .com extension. However, if your business is run locally, a ccTLD (country code top level domain) that matches your country is fine. For example, if you’re running a small, local boutique in France having a domain that ends in .fr will make more sense for people searching for you online.

It will also help you out in the local search engine results! You can add a place name to your brand so people know even better what your website is about. Example: hotelmarseille.fr

4. Settle on an extension

If you do decide on aiming internationally with your website, the three most common extensions are .com, .net, and .org. If people do not know which extension your domain name has, chances are they will try typing in these three when searching for your website. All three are very similar: they can all be used for global appeal, they can be submitted to search engines, and can be bought by any person or company from any country.

.com is the most popular and used domain extension, whereas .org is often used for organizations (especially non-profit organizations) and .net is often used for websites that are about networking. All three can however be used, so make your decision based on what makes the most sense for your website!

5. Letters only (no numbers or hyphens)

Stick to letters only to avoid making your domain name hard to remember and type in. Don’t get tempted by fun domain trends that will no longer be trendy in a year from now. Adding hyphens to the domain name also makes it difficult to type in. Keep it short (point 1)!

If you’re running a professional website and represent a business, don’t buy a domain with <name>3.com or similar number that’s fixed in the domain name unless it’s actually part of your company’s name.

6. Check if it’s available

Once you’ve settled on a domain check if it’s available for registration. You can do so via WHOIS, a database of registered domain names. If your name is available, you can register your domain name for FREE with SimpleSite. If it’s not available, try mixing up the wording in the name (for example, marseillehotel.fr instead of hotelmarseille.fr, or vacationmarseille.fr, and so on).


Don’t have your own FREE website yet? Make one with SimpleSite today!


Author: Michelle de Marée
SimpleSite

How to Get Ideas for Blog Posts – No Matter What Your Niche Is

How to Get Ideas for Blog Posts – No Matter What Your Niche Is

Do you sit in front of your computer with a blank page while you struggle to figure out what to write your next post about? You may have promised your readers to post new informative articles at a certain rate – maybe once or twice a week, for example.

But it can take a lot of persistence to adhere to a schedule, no matter how realistic it seemed when you set it. Seems that there are always distractions or actual emergencies.

Below are some tips that work in any niche to get your brain cells developing helpful posts that will get your readers coming back for more.

Build a FREE Blog Here!

Tell Your Readers What Has Frustrated You Recently

Did you run into something difficult in your niche? Chances are that many of your readers have run into the same problem.
  • Did you find a solution? Share the solution with your readers and ask if anyone had a better solution.
  • Are you still looking for a solution? Describe the problem along with your attempts to solve the issue. Then ask your readers whether they’ve come up against the same problem and how they solved it.
Even if they did not have the same problem, readers will generally be interested in learning about it so that they’ll be prepared – just in case.

Share Information You Wish You Had Known When You Started in Your Niche

Think back over all you have learned about your niche during the time you’ve been involved in it. A lot of that knowledge came in a step by step fashion – things that you couldn’t have known before starting out.

But you’ll probably recognize some details that would have been good to know at the beginning.
  • How expensive is the niche?
  • How much time do these niche activities require?
  • Can I do this on my own or will I need a partner?
The answers to these questions may seem obvious to you at this point. But did you know these answers before you got started? What other information can you think of that beginners might not realize when starting? Share whatever you come up with and ask other readers to chime in.

Suggested Reading: Tips to Write Engaging Blog Posts

How to Get Ideas for Blog Posts – No Matter What Your Niche Is

Point Your Readers to Products that Make Participation in Your Niche Easier

Do you use some tools, apps, or software programs that have become indispensable to you? Share them with your readers. Give each one a full review so that your readers understand that you’ve really tested each one for its benefits.

Your readers may have found alternatives that they think work better. Ask them to share.

Share Some Articles About Your Niche That Would Benefit Your Readers

Some bloggers are afraid to share articles from another blog. They’re afraid that their readers will leave them in favor of the other blogger.

The opposite is actually true. Your readers will appreciate that you’re willing to share the spotlight with others who have good information. In fact, your readers will trust you more when they know that you’re willing to point them to information from ‘competitors’ when appropriate.

Just be sure that you give a very thorough review of the article that you’re directing them to. You can point out:
  • How it helped you
  • Which points you see as most important
  • Which parts of the article you might disagree with

Interaction Is Paramount

Getting your readers to interact with you by sharing information will make them a part of your online family. They’ll be loyal and keep returning to your site. And they’ll recommend your site to their friends. You can’t beat word-of-mouth recommendations.

You can be an influencer in your niche. Learn how in this article: How to Become a Successful Influencer.

Build a FREE Blog Now!

Author: Kate Benzin