How to Start an Online Business 101

Momtrepreneur starts own online business with SimpleSite

Have you wanted to go into business for yourself for a long time? Have you hesitated because you didn't want all the expense of renting an office/store and stocking the shelves?

Well, our modern technological age has the answer for you. This is the time to start your own business because now you can do it online with minimal investment. Here's how.

1. Fill a Need

If you already have a product that you want to sell, make sure that there is actually a good market for it. Don't assume that the product will sell well just because you think it's indispensable.

Instead, look for a niche made up of people who are looking for a solution to a problem. It's even better if they're not finding many answers. You can do this research online by reading questions at online forums and by checking out current sites that try to solve the problem.

You can then find or develop a product that does a better job than those sites

2. Build a SimpleSite

Now that you have your niche and a product, you can build a FREE website by clicking the green button.

Build a FREE Online Store Now!

You can choose one of SimpleSite's eye-catching templates to make building your site very easy. Your stunning site will be ready within minutes.

Create kids clothes online store Create antiques online store Create jewelry online store
Click on your favourite design to get started!

3. Write Relevant, Valuable Content

Just because you build a site does not mean that customers will flock to you. The first step for your online store is to write posts that solve problems you found in step 1 above.
  • Start your post by mentioning the problem.
  • Explain how this was also a problem for you.
  • Describe how your product solves the problem and benefits the user.
  • Give a strong guarantee.
  • Ask for the sale.
To write posts that readers will enjoy, check out Tips to Write Engaging Blog Posts.

Write content for your online business

4. Optimize SEO for Your Posts

SEO or search engine optimization is crucial so that Google will recommend your site to online users looking for a solution to the problem you're solving. That means using high-converting keywords at appropriate places in your post.

To learn more about SEO, read SEO for Your Blog Posts to Make Google Love You.

5. Establish Your Expertise

The best way to gain a following of people in your niche is to give away valuable content for free.
  • Give valuable tips by making comments in forums.
  • Do guest posts for free.
  • Give tips in social media.
Be sure that you always include a link to your website in the information you are giving away. When your tips are published on competitor sites, your site will get a valuable link that search engines love.

Maximise your profits with and online store

6. Upsell to Maximize Profit

The first sale is the most difficult. Once someone has become a customer, you can offer other products that complement their first purchase.

On the 'thank you' page, offer related products or give a loyalty coupon they can use on their next visit.

Do It Now

Don't hesitate. Take advantage of the online trend by taking your business online now.
Build a FREE online store at SimpleSite – click the green button to get started.

Build a FREE Online Store Here!
Author: Kate Benzin

6 Things To Keep In Mind When Choosing The Right Domain Name For Your Website

Settling on the right domain name can be difficult. Below you’ll find 6 things to keep in mind if you want to choose the perfect domain name for your website. Do you want a FREE website with your own domain name? Get started with SimpleSite now!

1. Keep it short

When choosing a domain name for your website, shorter domain names are better than long ones. A domain name that’s too long is hard to remember and difficult to type in for your visitors. Word of mouth about your website is more effective if you have a domain name that’s easy for people to remember and tell their friends about. Leave out difficult to type letters (such as x, y and z) unless they make sense for your website’s brand.

2. Make it unique but logical

Everyone wants their domain name to be unique but easy to remember as well (see point 1). Take a look at your website’s topic and identify what it’s about (is it an arts and crafts website, do you sell shoes, etc.). Then combine it with your own personal brand so people know what your website is about, but also connect it to you! For example: or

3. Decide if it should be international or local

If you’re aiming to be international with your website, use a .com extension. However, if your business is run locally, a ccTLD (country code top level domain) that matches your country is fine. For example, if you’re running a small, local boutique in France having a domain that ends in .fr will make more sense for people searching for you online.

It will also help you out in the local search engine results! You can add a place name to your brand so people know even better what your website is about. Example:

4. Settle on an extension

If you do decide on aiming internationally with your website, the three most common extensions are .com, .net, and .org. If people do not know which extension your domain name has, chances are they will try typing in these three when searching for your website. All three are very similar: they can all be used for global appeal, they can be submitted to search engines, and can be bought by any person or company from any country.

.com is the most popular and used domain extension, whereas .org is often used for organizations (especially non-profit organizations) and .net is often used for websites that are about networking. All three can however be used, so make your decision based on what makes the most sense for your website!

5. Letters only (no numbers or hyphens)

Stick to letters only to avoid making your domain name hard to remember and type in. Don’t get tempted by fun domain trends that will no longer be trendy in a year from now. Adding hyphens to the domain name also makes it difficult to type in. Keep it short (point 1)!

If you’re running a professional website and represent a business, don’t buy a domain with <name> or similar number that’s fixed in the domain name unless it’s actually part of your company’s name.

6. Check if it’s available

Once you’ve settled on a domain check if it’s available for registration. You can do so via WHOIS, a database of registered domain names. If your name is available, you can register your domain name for FREE with SimpleSite. If it’s not available, try mixing up the wording in the name (for example, instead of, or, and so on).

Don’t have your own FREE website yet? Make one with SimpleSite today!

Author: Michelle de Marée

How to Get Ideas for Blog Posts – No Matter What Your Niche Is

How to Get Ideas for Blog Posts – No Matter What Your Niche Is

Do you sit in front of your computer with a blank page while you struggle to figure out what to write your next post about? You may have promised your readers to post new informative articles at a certain rate – maybe once or twice a week, for example.

But it can take a lot of persistence to adhere to a schedule, no matter how realistic it seemed when you set it. Seems that there are always distractions or actual emergencies.

Below are some tips that work in any niche to get your brain cells developing helpful posts that will get your readers coming back for more.

Build a FREE Blog Here!

Tell Your Readers What Has Frustrated You Recently

Did you run into something difficult in your niche? Chances are that many of your readers have run into the same problem.
  • Did you find a solution? Share the solution with your readers and ask if anyone had a better solution.
  • Are you still looking for a solution? Describe the problem along with your attempts to solve the issue. Then ask your readers whether they’ve come up against the same problem and how they solved it.
Even if they did not have the same problem, readers will generally be interested in learning about it so that they’ll be prepared – just in case.

Share Information You Wish You Had Known When You Started in Your Niche

Think back over all you have learned about your niche during the time you’ve been involved in it. A lot of that knowledge came in a step by step fashion – things that you couldn’t have known before starting out.

But you’ll probably recognize some details that would have been good to know at the beginning.
  • How expensive is the niche?
  • How much time do these niche activities require?
  • Can I do this on my own or will I need a partner?
The answers to these questions may seem obvious to you at this point. But did you know these answers before you got started? What other information can you think of that beginners might not realize when starting? Share whatever you come up with and ask other readers to chime in.

Suggested Reading: Tips to Write Engaging Blog Posts

How to Get Ideas for Blog Posts – No Matter What Your Niche Is

Point Your Readers to Products that Make Participation in Your Niche Easier

Do you use some tools, apps, or software programs that have become indispensable to you? Share them with your readers. Give each one a full review so that your readers understand that you’ve really tested each one for its benefits.

Your readers may have found alternatives that they think work better. Ask them to share.

Share Some Articles About Your Niche That Would Benefit Your Readers

Some bloggers are afraid to share articles from another blog. They’re afraid that their readers will leave them in favor of the other blogger.

The opposite is actually true. Your readers will appreciate that you’re willing to share the spotlight with others who have good information. In fact, your readers will trust you more when they know that you’re willing to point them to information from ‘competitors’ when appropriate.

Just be sure that you give a very thorough review of the article that you’re directing them to. You can point out:
  • How it helped you
  • Which points you see as most important
  • Which parts of the article you might disagree with

Interaction Is Paramount

Getting your readers to interact with you by sharing information will make them a part of your online family. They’ll be loyal and keep returning to your site. And they’ll recommend your site to their friends. You can’t beat word-of-mouth recommendations.

You can be an influencer in your niche. Learn how in this article: How to Become a Successful Influencer.

Build a FREE Blog Now!

Author: Kate Benzin

Why Should I Have A Personalized Domain Name?

Personalized domain

Buying your own domain name has never been easier, and you’ll be hard-pressed to find a good quality website that doesn’t have a domain name.

Yet as obvious and logical as it seems, there are still many who question the importance of having a domain name attached to their website. So we’ve listed a few of the more important reasons and advantages of having a personalized domain below.

Get a personalized domain here!

1. A personalized domain gives your site a more serious and professional look

Think of any businesses, brands or services you trust, and whose websites you visit and/or buy from regularly. Likely most, if not all of them, have their own domain name.

In this day and age, a personalized domain produces a feeling of professionalism and credibility. It makes your website come across as more serious and trust-worthy than if it did not have a domain. Having a personalized domain also represents and upholds your online reputation.

2. Your visitors will have an easier time remembering and finding your website

There’s of course nothing wrong with having a web address (URL) that’s long. But having a short and easy to remember domain name will make it much less of a hassle to tell your family, friends, colleagues and acquaintances about your site. A domain name that’s specific to the purpose of your site will also make it more memorable for your visitors, thereby making it easier for them to both find your website and return to it at a later date.

3. Search engines will find your website faster and place it higher in the search results

Search engines like Google and Bing look at a variety of things when they choose where to list a website in their search results. If someone types in ‘florist Wisconsin’, the search engines will for example look at content on websites that’s relevant to this search.

Another thing they look at and consider important is a domain name, as domain names represent the credibility of a site. This means that websites with domain names will always be placed higher than sites that do not have one. So having a domain name that’s clearly connected to the content and purpose of your website will definitely increase your visibility in search engine results.

4. You can create your own e-mail address with your domain name

With SimpleSite you can create up to 5 email addresses, using your domain name as extension. For example, if John Smith has the domain with us, he can for example create the email address, or

Having personalized email addresses doesn’t only come across as very professional to your visitors, it’s also a great way to keep any emails relating to your website separate from your personal email address.

5. You can protect your identity and ideas

Anyone can very easily register a domain name these days, so you probably want to make sure someone else doesn’t get the domain name you want. Perhaps you’re a consultant or an artist, and your brand is you, so the name of your domain name would in fact be your own name.

Even if you don’t have any plans of working on your website yet, it’s a good idea to register your domain name already now, before it gets snatched away by someone else. Having your own domain name is also ideal for your reputation and personal branding, because it works as your online identity and/or business card.

So there you have it: five advantages to attaching a personalized domain to your website. You can check if your domain name is still available right now!

Don’t have your own website yet? With SimpleSite you can be online within minutes.

Author: Michelle de Marée

How to Start Blogging About Your Hobby

Art blog

One of the most popular reasons to start blogging is to share information about a hobby that you love. You may have discovered an easier or faster way to do something, and you want to shout it to the world.

Unfortunately, none of your friends seem particularly interested in what an amazing shortcut you found, so you look around for aficionados who are interested in sharing techniques about your hobby. Blogging about it is the way to go.

Did you think about blogging, but think you're a bad writer? Don't worry. Blogging is not anything like writing a research paper for a class in university. It's much more informal than that. It's more like writing an informative letter or email to a friend about what you've been doing.

If you don't have a blog yet, SimpleSite makes it easy and free to have your own blog. Just click the green button to learn more.

Build a Free Blog here!

When you're ready to start your blog, take a look online at other blogs about your hobby to see what they're posting. And while you're at those other blogs, be sure to leave some comments so that your name becomes familiar in the community.

An Attention-Grabbing Title for Each Post

Of course, the topic of your blog is your hobby, but other hobby enthusiasts won't read all your posts. Your titles should let readers know what the post is about in an intriguing way.

If they come to your site, they'll look at the titles and click on the ones that grab their attention. If they're looking in search results, a catchy title is even more important because the post needs to stand out from posts by other bloggers.

Suggested reading for tips about titles: How to Maximize Your Business Using a Blog

Posts that Tell Stories

One piece of content on your site, probably your first, should be a cornerstone. In other words, it should be a longer article that tells readers how you got started in your hobby and gives them tips on how they can get started. Or it could be a longer article that goes into detail about typical problems new hobby enthusiasts encounter. Subsequent posts should refer back to your cornerstone post whenever appropriate.

Write your posts in a friendly, conversational style and give your readers valuable information. Help them save time or money, or just give them tips to explore their own creativity.

The best posts are often in the form of a story. When explaining the solution to something, start by telling a story about how this particular problem was bothering you and how you ended up finding a solution. Continue your story by explaining how you proceeded once you had the solution. Tell them what kind of supplies you needed and how you used them.

Your readers will find your posts more interesting if they connect with you through your personal experience. And once they are interested, they're likely to return for more helpful information.

Don't assume that your reader knows anything about the hobby. List all tools and supplies. Don't use specialized jargon without explaining the meaning. If you give instructions about a project, be sure to include step-by-step directions to complete the project so that your readers can duplicate your great results. Once that happens, they will return for more instructions and they'll spread the word about your excellent blog.

Start a photography blog

Make It Easy to Scan Your Posts

People who are looking for information online typically do not read posts completely. Instead they scan text to look for the information that will solve their problem. It's easy to make your posts easy to scan. Use -
  • subheadings
  • short paragraphs
  • bulleted lists
  • numbered lists
  • images to demonstrate something

Be Seasonal

If you want to give a tutorial about a holiday project, be sure to publish that post well in advance of the holiday so that readers have time to use your tips for their own holiday projects.

Consistency Is Crucial

Let readers know how often you'll post and then stick to that schedule. Two posts a week is good. If readers come back to your site with the expectation of seeing a new post but you haven't put one up yet, they'll stop returning.

If your time is short and you cannot meet the schedule you promised, look for a friend, either online or flesh and blood, who can alternate writing posts with you.

Your About Page

Your readers will probably want to know more about the person who is supplying such great tips. Make an About Page to tell them about yourself and how you got interested in this hobby. Be sure that you also include a way for them to contact you. This could even be a good way to find guest bloggers to write some posts for you.

Start a book blog

End with a Question

Connect with your readers by ending your post with a question as a way to get them to comment. Don't say 'If you liked this post, please leave a comment.' Instead, ask your readers for tips about ways they've found to deal with the problem you discussed. Readers love to share their insights. Just be sure to reply to every comment. Interact with your readers – they'll love you for it.

Spread the Word

Tell everyone you know that you're blogging about your hobby. Give them the url, and mention it on all your social media accounts. Not just once. Mention it once a week, especially when you're just getting started.

Suggested reading: Get Tips for Your Site from the Pros

Don't be discouraged if you don't immediately have hundreds of readers. Be patient. If you're not already famous, it takes a long time to build up your readership.

If you're persistent, you will gain readers and make new friends who love your hobby as much as you do.

Are you ready to build a free blog on SimpleSite? Click the green button.

Start your Free Blog Now!

Author: Kate Benzin