How to Format Your Blog Post to Make It Easy to Read

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You put a lot of work into making sure that your posts are engaging and informative. You can hardly wait for people to comment and share.

Did you get any shares or comments?

How horrified would you be if you found out that your content was very off-putting simply because you didn’t know how to format it to appeal to your readers?

Your writing might be impressive, but if your formatting turns people away, people won’t read enough to take advantage of your content. Long paragraphs and large blocks of text send readers away before they have time to find the gems in the content.

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The Internet Has Changed Reading Habits

The good news is that today’s readers have far more information at their fingertips than ever before in history.

The bad news is that today’s readers have far more information at their fingertips than ever before in history.

That’s right. The overwhelming amount of information available to us is both good and bad. It means that today’s average person is more well informed than previous generations. When someone needs to research a topic for a school paper or find an answer to a question, he can probably find what he needs online.

Suggested Reading: Tips to Write Engaging Blog Posts

But don’t think he reads huge blocks of text to get the needed information. No. Instead, he scans the text in order to focus on just the part that he needs. So, you need to make your text easy to scan.

Short Paragraphs

Readers find short paragraphs less daunting to read than large blocks of text. Remember, this is not academic writing where long paragraphs are the norm.

Try the following experiment.

Grab one of your long paragraphs and copy and paste it just below the original. Don’t take any words out, but divide the paragraph into two or three shorter paragraphs.

Now take a look at both of them and decide which one you’d rather read. You can probably see right away that the shorter paragraphs are more inviting. So, in the future, keep your paragraphs under four or five lines.

Suggested Reading: Increase Sales: How to Use Storytelling on Your Business Website

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Subheadings

If you drove along a main street looking for a side street, but there were no street signs, you’d have a difficult time finding the street you wanted.

Subheadings serve that kind of function in your writing.
  • They help readers find specific information that they are scanning for.
  • They prevent readers who are reading the entire post from getting lost.
You can make subheadings bold, underline them, and/or put them in a larger font.

Bold or Highlighted Text

You can highlight specific text inside a paragraph by making it bold, italics, or colored. Don’t overuse this technique or your page will begin to look like a cartoon.

Lists

Bulleted or numbered lists provide another way to organize your text so that readers can scan for particular information.

List items can be short phrases, or they can be complete sentences, but each list should have items in the same format. If you use a short phrase for the first item in the list, then they should all be short phrases. Don't forget to use a numbered list if you want to have a certain order.

Now, you're ready to publish your blog post.

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Author: Kate Benzin

Author: Esraa Emad

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