How to Make a Business Page on Facebook - Part 2
Part 1 of this article gave you instructions on how to set up your Facebook Business Fan Page. If you haven't done that yet, please go back to read How to Make a Business Page on Facebook – Part 1 and follow the instructions to get it set up.
Part 2 will help you make your site more appealing to viewers. If your site is too boring, people won't stay long enough to find out that you've got a great solution to one of their problems. So, make it attractive.
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Here are some tips to improve your Facebook business page.
Add PhotosPart 1 of this article stressed the importance of visual elements on your fan page because studies have shown over and over that people love photos. They're much more likely to remember a site or product that had images relevant to their problem or solution.
Add photos to your page that will:
- Reinforce your brand/product
- Help people understand your brand/product
Please be aware that bad photos can have a negative impact on your ability to sell your product. If you are all thumbs when it comes to photography, maybe you can enlist the help of a friend who's better at it. If necessary, find a professional photographer to help you out.
Fill in Other DetailsIf you have a physical business, you'll want to include:
- Your contact information and map
- Hours of operation
- Other pertinent details
Tell Readers Exactly What to DoHopefully, one way or another, you'll have lots of visitors. Your page won't have all the information they need, but you can set up a Call To Action button in order to direct them wherever you want them to go to:
- Sign up for your newsletter
- Purchase your product
- Visit your website
Review Your SettingsYou can access your Facebook Business Page to make changes via the 'settings' button. It's is a dark down arrow located to the right on the dark blue ribbon that runs across the top of Facebook. Go through each of the settings to make sure they are optimized to your needs and wishes.
Promote Your PageWhether you decide to advertise your page on Facebook to get 'likes' or invite family and friends, do not let it sit idle. Post on a regular basis so that viewers want to visit your page for entertainment and new information.
Add the Facebook 'follow' button to your website. Place it wherever it can be seen by the public.
In addition to making sure that you've read Part 1 of this article, please read How to Boost Engagement with Facebook – An Introduction to Facebook's Newest Tools
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