SEO for Your Blog Posts to Make Google Love You
What in the world is SEO? And why do I need to worry about it?
Did you ask these questions when you read this headline? This article will answer your questions.
SEO stands for search engine optimization and consists of factors Google uses to rank your blog.
You've set up your blog with care so you want Google to show it to lots of people interested in your topic. Following good SEO tactics will make that possible.
Many, perhaps even most, bloggers don't optimize their posts for SEO. As a result, their posts don't show up on Google search pages – or the pages of other search engines like Bing or Yahoo.
How Does Google Read My Posts?Google has 'spiders' that go out and 'crawl' all the sites online, checking to see whether the text is valuable or worthless. You may not like spiders, but you'll want to make these spiders happy.
Suggested reading: How To Start a Successful Blog [Tips And Tricks]
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Good SEO Depends on Good KeywordsSEO revolves around the topic of the post and the precise phrase that a reader puts into Google to look for information. This phrase is called a keyword or a keyword phrase. Put yourself into the mind of a reader to figure out what wording he would use to find the information in your post.
The keyword should not be too general. For example, if you have a site about dogs and you've just written a post about how to train a puppy to walk on a leash, your keyword should not be 'dogs' or 'puppies.' Those keywords are too general.
Instead, a good keyword phrase would be 'leash training for puppies.' Someone with a new puppy would likely search on these words if he's having trouble getting his puppy to walk nicely on a leash.
Start With an SEO-Friendly TitleYour title is probably the most important part of your post as far as Google is concerned, so that keyword phrase should go into your title, preferably a the beginning. You will want to jazz the title up a bit to make it catchy, but it should always include your main keyword phrase.
To continue with the example about leash training, you could use titles like –
- Leash Training for Puppies Will Show Your New Puppy Who's Boss
- Leash Training for Puppies Will Make Sure Your Puppy Doesn't Walk You
Keyword Phrases Throughout the PostUse your keyword phrase in both the first and last paragraphs of your post. If those paragraphs don't lend themselves to having your keyword phrase used, then re-write the paragraphs so that your keyword appears in those two places.
Maintain use of your keyword phrase throughout your post, but make sure that you do it in a natural way. Don't go overboard. In other words, only use your keyword phrase in sentences that would naturally contain that phrase. Don't make your sentences awkward to read.
It's always a good idea to break up your text into sections with subheadings. And one or two of those subheadings should contain your keyword.
Google cannot 'read' images. That's why having the 'image description' box filled in with your keyword phrase is a good SEO practice. You'll see the 'image description' box when you insert images into your blog.
SummaryYes, SEO changes periodically, but the basics are constant. If you follow these practices, you'll have a much better chance that your posts will be found and read.
Learn more: 10 Tips That Will Make Your Website 10 Times More Visible To Search Engines
Ready to set up your own blog? Click the green button to make your own SimpleSite for FREE.