How to Make Your Website More Attractive
Appearance matters. No doubt about that. Whether a visitor will take the time to read your content will depend to some extent on how attractive your site is. An unattractive site will often seem to be low quality even if the content is good. An attractive website is likely to positively affect the reader's opinion of the content.
That's right. Writing content that has great information is not the only requirement to have readers return to your site over and over. You need to stand out from the crowd.
Unique, attractive pages can do that.
Here are some ways that you can make your site visually attractive –
- fonts that are easy to read
- colors that match the audience and their needs
- relevant photos
- catchy headlines
- formatting that makes the content easy to read
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Easy-to-Read FontsThe purpose of a font is to be read. If your font makes reading difficult, not only will the reader not return to your site, he is likely to leave the site before he's even finished reading the page.
Two scientists conducted an experiment to determine the effect of a simple font versus a fancy one. They used two groups of people who received the instructions in either a simple font or a fancy one.
Those who read the instructions in the fancy font estimated that the task would take almost twice as long as the estimate from the group reading the simple font. So if you're writing instructions for a project, use a simple font. Readers will be more likely to think the project will be easy to accomplish.
Suggested reading: Why You Should Have a Personalized Domain Name
Appropriate ColorsWhen choosing colors for your website, you should first decide whether your intended audience is male or female. This information will help you choose an appropriate color scheme for your website.
- Males generally don't like purple, orange, or brown. They like blue, green, and black.
- Females generally don't like gray, orange, brown. They like blue, purple, and green.
Take a look at this chart that can help you choose appropriate colors.
ImagesPeople seem to become more and more visual every day. Take advantage of that. Choose photos that are relevant to the topic of your post. The right photos can keep your readers on your blog longer.
Don't choose photos just because they're beautiful. If they are not also relevant to the topic, your readers will feel cheated. They might even waste time trying to find the text that matches the photo. If that's not available, they will be annoyed and leave, probably never to return.
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Catchy HeadlinesCatchy headlines are important visual cues that can attract people to your post if you've used your 65 characters including spaces wisely. That's how many characters will appear in search results.
People are attracted to –
- numbers – such as '5 ways to …'
- negative words – such as 'Do not do xyz until you read this'
- questions – such as 'Why do you want to sell your home?'
Easy FormattingThe formatting of your pages can make your text more attractive than another one that has the same information but is done in big blocks of text.
When a person is looking at websites, those big blocks of text can send him looking for other sites that are easier to read.
Make your post look inviting by formatting it in a way that will lure people in. Since people often scan articles, putting important points into a bulleted list will make it easy for readers to focus on what they're looking for.
Another way to make your texts more "scannable" is to use the 3x3 rule:
- 3 sentences per paragraph
- 3 paragraphs per heading
- 3 headings per article
You can also make your texts more visually appealing by changing the design from full-width text in some areas to columns in other areas.
Perhaps you use quotes from experts in your field on occasion. Don't just put quotes in quotation marks and include it inside the paragraph. That's boring. A more interesting way is to set it apart with wide margins and to put it in italics.
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Author: Kate Benzin