How To Get Your Blog Noticed by Industry Leaders
The objective of a successful blog is to publish high-quality content that people want to read as opposed to overwhelming people with marketing material. There is no product that will get loyal followers for you – it is up to you to go out there and get them.
Here, we lay down simple tips for getting your blog noticed by industry leaders.
Build Your Blog for FreeCreating a blog does not have to cost an arm and a leg. In fact, it can be free forever unless you decide to upgrade. Besides, part of attracting an audience is to first get your foot in the door. You can do that with the SimpleSite website builder that also offers free hosting for your blog.
Your SimpleSite is already technically well-optimized for search engines. This is critical if you need additional exposure on Google and other search engines. Not to mention, you don't have to create just one blog – you can create several.
Think of Your Target Market and Play Only to That AudienceOnce you have a target market, you need to be where your audience already hangs out. This is necessary for attracting the types of readers who will want to read your content. In addition, it helps to find out exactly what your audience wants to read. These are the people who will enthusiastically share your work throughout their social media sites.
The social recommendations that come from real people is priceless. You can do this by actively participating in social groups and forums that are related to your niche. Soon, you'll have industry leaders looking your way.
Join LinkedIn GroupsYou can be assured that industry leaders are active on LinkedIn. Join groups that correspond to your blog topics, and actively ask and answer questions. You want to be seen as a subject matter expert yourself, so make sure you do your research before posting facts and statistics.
LinkedIn is a premier publishing platform, and getting your content published there will guarantee views. Take time to post relevant articles that will be valued by industry leaders.
Look for ways to create content that answers new and unique questions. If you are a career coach, this is more than just the "Top 5 Ways to Prepare for an Interview." You want to be more specific with something more along the lines of "Five Tips for Mothers Getting Into the Workforce" or "Five Clues Your Job Interview Is Going Downhill."
Most people already know they need to prepare and dress to impress for an interview. What some people need help with is getting back to work after a hiatus, or how to tell if your interview is headed in the right direction.
Optimize Your Content for SEOThis can't be said enough, but all of your content needs to be SEO-optimized from day one. In fact, your content strategy should be married to your SEO strategy. When you do this, you save a lot of time and headaches later from having to update your pages.
You can start by including your search terms and keywords in your title and body of your post. Just make sure to refrain from keyword-stuffing. If the keyword comes earlier in the sequence of your title, Google often ranks it higher. Moreover, you want to keep every blog title under 120 characters. This helps your readers to tweet it more easily.
Mention Them on Social MediaThere isn't any question you should be distributing your blog posts through social media. If you have a post you're particularly proud of, there should be nothing stopping you from mentioning an industry leader in a tweet.
You might ask for feedback, which is always good. If you don't get that particular person's attention – don't give up. There are multiple industry leaders that you can work with, and you may find many willing to reach out if you send out the right signals. To give a more professional touch, SimpleSite offers a custom e-mail alias that corresponds to your unique domain name when you upgrade to PRO and E-commerce plans. Setting it up is simple, quick and easy.
Learn how to here: How to Set Up an Email Address with Your Own Domain
Industry leaders want to notice your blog. They are always looking for new and interesting commentary. The good news is SimpleSite allows you to set up your site immediately. All you have to do is follow the above tips to get your blog soaring to unforeseen heights!