As mentioned in our SEO tutorial, building links to your website can benefit you greatly when it comes to gaining more traffic. Links create relationships between websites and are useful for gaining more visibility in the search engines and getting more visibility in the local community.
But how do you build the best links for your local business website? Here are some tips to get started on gaining links from locally significant sources.
Be proactive and ready to offer incentives to local colleges and universities. Explain the discounts on your site comprehensively and then reach out to local alumni associations to get added to their website.
Open the site Meetup.com and be on the lookout for active groups within your region. It would be wise to look for groups looking for a venue to hold their meetings and then offer to host it for them. This way you can get yourself a local link. Make sure to also be on the lookout for groups looking for a sponsor.
Essentially you should endeavor to build up a great website where you share information related to your area of interest (or the area of interest related to your business). If your content is good, pages with content related to yours will link to your site, and this will bring you more traffic.
Find out more about your city’s local awards which your business is eligible for and go through the nomination process. The goal here is to win since the result will be shared online via a website and that means you will get links and publicity. At times getting nominated is enough to get you a link, but who wouldn’t like to win?
Your business will most likely have existed for a while, which means you should have friends and businesses related to yours. Target these businesses to exchange links.
Align yourself with a local figure such as the mayor or church minister. If not directly, use their network and your friends to attain this. You can even schedule an interview with such a person, and if it is published you’ll probably get a link or two.
Engage with bloggers from your community and invite them to write about your business. Make them engage with your business by launching co-creation products or services, or ask them for expert advise to showcase on your business’ website. This should encourage them to link to your website.
If you are willing to put some money into sponsoring, supporting sport teams is a great way to gain more publicity. Go for a sport that is popular in your community or where you think the audience is more likely to turn into customers.
Sponsoring will generate good-will for both you and your business in the local community, and ultimately it can lead to some great links to your website.
Do you have more tips? Feel free to share them with us by leaving a comment below!
Follow us on Facebook
Powered by Blogger.