Continuation of last week’s tutorial “10 tips that will make your website 10 times more visible to search engines (Part 1)”.
Search engines today have become so sophisticated that they can judge whether a website is user-friendly and pleasant to look at for humans. You will be punished in the search results if your website is too dull.
Make sure your texts are easy to read and that you include at least one picture or illustration on each page. There is nothing worse than a textbook with no illustrations, right? Well, it’s the same with websites!
Read more: How to improve your website
Google wants to deliver the most up-to-date search results. So if you don’t keep your website updated, you will lose ranking.
Show Google that your website is up-to-date by updating frequently (at least once a month). This can be updating information on existing pages and by adding new pages.
A good way of updating your website frequently is by including a news section or blog on your website. Use it to give your audience the latest news, and write in-depth articles on topics related to your website.
It is easy to add a blog to your SimpleSite website. And it’s free as well. Click here to get started!
Read more: How to start a blog
Studies show that likes and followers on social networks like Facebook, Twitter and Google Plus have a positive impact on search engines. It’s completely free to set up a Facebook Page for your website, and it can also be a very good channel to remind friends, family or clients about your website’s existence.
Invite all your friends to like your Facebook or Google plus page and start sharing every time you make a new blog post or update your website! (Remember to include a link to the page you’ve updated every time!)
Suggested reading: SimpleSite blogger goes viral! (Success Story)
How do you get people to share your website on social media? Here’s the easiest way: encourage your visitors to share by including a social sharing box on your website! Luckily all SimpleSite websites come with this feature.
Rome was not built in a day, or so the saying goes. This also applies to your website rankings. It takes time to build up an online reputation and gain trust from search engines like Google. Keep up the good work and with time your reward will come.
Also bear in mind that if you are up against competing websites that put 10 times more effort into all of the 10 above mentioned practices, they will also rank 10 times higher.
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