What Do Your Website Visitors Need from You?

Successful Website

Did you know that the way to make your website successful is not by posting whatever YOU want to publish? Sharing all the wonderful and useful information that’s swirling around inside your brain is not the path to success.

Instead, you will only gain success by providing your visitors the information THEY need and want. How do you figure out what that is? You might assume that you already know what they want.

But – are you sure? Operating on that assumption could end up leaving you with very little traffic to your site. Instead, think about what the visitors of your online store need to know.

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How About a Tutorial?

Users can benefit from instructions and tips about how to get the most from any product you sell or promote on your website.

Because of that, a tutorial can be the natural way to engage with your readers about the products you sell or your affiliate products. This can be a real win-win because –
  • Your reader benefits by learning the best ways to use the product.
  • You benefit when your reader is more likely to use your link to purchase (instead of your competitor’s) because you made the effort to educate him.
Tutorials tend to perform well in search engines, so your website is likely to rank higher resulting in more traffic for your site.

Create Tutorial

Create a Great Tutorial

You might be thinking that you could never create a good tutorial. Don’t be negative. It’s not as difficult as you might think at first. If writing doesn’t come easily to you, just follow the steps below.
  • Give an overview of the product. Pretend you’re telling your friend about this great item that you just got and how it helps you.
  • Write down all the steps needed to use the product. You can probably do this fairly easily, but when you’ve finished, take yourself through all the steps so that you can determine if you’ve forgotten to include something. Don’t assume anything. If even the tiniest bit of information is missing, readers are likely to become confused.
  • Use your smartphone to take images that show each step of your tutorial. It’s probably true that a picture is worth a thousand words. It’s much easier for your reader to understand what you’re doing if he sees photos of the process.
  • Include links for readers to purchase. Whether this is your own product or you’re promoting someone else’s product, be sure to include a minimum of three links – one at the beginning of your article, one in the middle, and one at the end. Make it easy for your readers to buy the product at the very time that they understand the benefits it brings them.
  • Make a resources list with links. If you use other items connected to the main one in the tutorial, mention them at the end and include an affiliate link for each item. Your readers will thank you because they’ll be able to improve their use of the main product without having to search for related items. It's a great way to increase your income, too.
A tutorial can be a great earner for you because your readers will appreciate your trustworthiness and willingness to share your expertise and then be likely to buy from your link. And they’ll return to your site over and over.

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Author: Kate Benzin

How to Build a Strong Online Presence

Online Presence

Is your online presence a strong representation of who you are and what you offer? If not, you have some work to do.

You might have realized that being on Facebook wasn’t enough. So you added Twitter, Google+, or any of several other social media. And now you’re wondering just how much more you need to do.

If you don’t already have your very own place online, the time has come for you to have a website that displays who you are and what you offer.

If you haven’t built a SimpleSite yet to showcase yourself and your products or services, then now is the time to do that. Don’t worry if you’re technically challenged. SimpleSite makes it very easy for you to build a stunning website for FREE. Just click the green button.

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Optimize Your SEO (Search Engine Optimization)

Once you’ve built your SimpleSite, you don’t want your beautiful site to get lost among the millions of online websites. In fact, you might feel overwhelmed with the thought of trying to get traffic to your site when there are so many choices for online visitors.

Excellent SEO techniques can solve your dilemma and get your site placed high in search results. Traffic problem solved. If you’re not an expert in SEO, just do an online search for SEO strategies, and read SEO for Your Blog Posts to Make Google Love You.

SEO

Give Freebies to Your Readers

No matter what your product or service, you need to publish content on your SimpleSite that provides value for your visitors. When you give them educational information in exchange for their visits, they’ll be likely to return to your site over and over. Everyone loves freebies.
  • Photographers – Create a gallery of your photos. You might also include photos from competitors. If you do that, your visitors will understand that you have their best interests in mind.
  • Life coaches – In addition to information about how to buy your service, write and publish articles that educate your visitors about how to improve their lives. When they see that they can get information for free at your site, they’ll be back again and again.
  • Cooks – Put some of your favorite recipes on your site, and visitors will be inclined to buy your cookbook.
  • Crafts people – Publish photos of items that you want to sell. In addition, publish free instructions on craft items that your readers might like to make.
If you need ideas about what freebies to make for your visitors, go to forums on your topic to see what problems people are talking about, answer their questions, and direct them to your site.

Be Consistent

Success doesn’t happen overnight. People who seemed like ‘overnight successes’ generally worked long and hard to become successful.

You will probably need to do the same. Continue being seen on social media, but don’t spread yourself too thin. Be realistic about how many social media accounts you can post on consistently – probably just one or two.

Publish valuable content regularly on your site. Every time you do that, be sure to direct people from your social media accounts to your website.

Don’t get discouraged and don’t give up. Consistency will pay off, but that won’t happen overnight. Make a promise to yourself that you’ll follow through until success is yours.

Ready to build your SimpleSite now? Just click the green button to get started.

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Author: Kate Benzin

Does My Website Need Graphics?

Designs for website

Does the word ‘graphics’ make your mind spinning? Maybe thoughts run through your mind like –
  • I’m not a designer.
  • I’m not an artist. I don’t have any imagination for visual looks.
  • I never know whether something looks good or not.
If thoughts like these are familiar to you, how in the world can you use graphics to enhance your website?

Don’t worry. You don’t have to hire a professional. You’re not alone in feeling incapable of using visual images to turn your website from one that bores your visitors to death into a site that your visitors will want to return to over and over.

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At the same time, you know that the old saying ‘a picture is worth a thousand words’ is really true. Like others, you find yourself more attracted to sites that are visually appealing, and you’ve probably already been considering what you can do to enhance your own site with graphics.

Take a look at the suggestions below to start heading in that direction.


Where to Use Graphics on Your Site

  • Header – Your header generally appears on each page of your site, so having graphics in your header is crucial. And even if you are doing most of the website on your own, the header is one item you should consider outsourcing. You can find people on Fiverr to make you a header for a very reasonable cost.
You’ll need to give instructions to the Fiverr graphics person. Describe what your site is about and what colors you prefer and let the Fiverr freelancer come up with some options for you.
  • Text – People are becoming more and more visual. They don’t want to read huge blocks of text. So, if you want your visitors to stick around, break up those chunks of text with images that are relevant to the topic of the text.
You need to strike the right balance of text and graphics. If you put up too many images, people will breeze through the page, looking at the images, but not reading a single word of your text. So, don’t overwhelm your readers with too many visuals – but not too much text either.

Website images

Where to Get Images

Before you use any photos on your site, be sure to check that the rights for the photo allow you to use it on your site. You don’t want to end up in court to defend your use of an image. Here are just a few places to look for good images.

  • Your Own Hard Drive – You probably have photos on your hard drive that pertain to your content.
  • Flickr – Some images at this site are available for you to use for free. Just do a search on a keyword that fits your content and see what you can find.
  • Stock Photo Sites – You will need to pay a fee to buy stock photos, but you can feel safe that you won’t get into trouble using the images. DepositPhotos doesn’t have as big a selection as some of the more well-known stock photo sites, but they’re much less expensive and usually have enough choices to satisfy most website owners.

Should You Resize Images?

Large images can slow down your website, and visitors usually don’t wait around for slow sites to load. Photos from your camera or from a stock photo site may be so large that your website slows down.

You’ll want to optimize these images for website use. Your image should be a .jpg file, 72 px resolution, and 700-900 px wide based on the template of your website. If you suspect that your images are too large, you can Use GIMP to Crop and Resize Digital Images.

Once you’ve added visuals to make your site gorgeous, the Whole Town Will Talk About Your Business.

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Author: Kate Benzin

Is a Small Business in Your Future?

Small business

So many people dream of having their own business and being their own boss. But most people never make it happen.

Have you wanted your own business for a long time, but you didn’t know how to do that or didn’t have the financial resources to take that step?

Now is the time for you to think more seriously about fulfilling your dream. You no longer need to invest significant funds in a bricks-and-mortar store and/or office. A larger and larger percentage of new entrepreneurs launch their businesses online only. And YOU might be able to do the same with just a modest financial investment.

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What Is a Micro Business?

It’s a small business that has a small number of employees – usually fewer than 10. In many cases, the person who starts the micro business is the only employee for months or even a year or more. In addition, generally only a small investment is needed to get started.

In the past, a person needed special computer skills to start an online business. Today, however, with the proliferation of programmers, freelance writers, video experts, etc, offering their services at reasonable rates on sites like Upwork and Fiverr, a person doesn’t need extensive technical skills.

Becoming your own boss is more possible than ever before. Here are some tips about starting an online micro business.

Choose a Problem, Need, or Interest

Don’t think about what interests you. People aren’t going to buy a product because you love it.

Instead, think about the problems, needs, or interests that other people have. They are far more likely to buy something that solves their problems rather than something that solves yours.

It may be a problem that you have as well, but that would just be a happy coincidence. So, look at what potential buyers need and be objective about whether the problem, need, or interest is big enough to make money for you.

Business idea

Make the Solution

Let’s say that you know that dog owners are frustrated at not being able to get their dog to stop barking. You had the same problem, but you figured out a way to get your dog to stop.

You may have already shared your solution with your friends who were trying to train their dogs to stop barking. And your technique worked with their dogs as well.

With this information, you know that your technique works and is valuable – something that people would pay to know. This information could be the start of a micro business focused on dogs.

At this point, you could write a document describing your technique and sell it on your website.

Let the World Know

Dog owners aren’t going to magically come to your site. You need to use social media to let everyone know that you have a solution to their problem.

Don’t be shy. Brag about yourself and your solution. Tell everyone how others have successfully used your technique. You may even be able to convince your friends to write testimonials that you can display on your website.

And as you engage with other dog owners, listen carefully to what they have to say about being dog owners – especially about their complaints. That’s how you’ll find the next solution that you need to develop. And your business will be on its way to success.

Ready to build your SimpleSite? Just go to SimpleSite and build a stunning site for FREE. Just click the green button to get started.

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Author: Kate Benzin

Business Cards - Stunning and Memorable

Business card design

As the saying goes, you have only one chance to make a first impression. In the online world, that first impression is made when a visitor comes to your business website for the first time.

But what happens when you meet people in person and you want to make a great impression so they’ll buy your product or service? Are you going to show them your website on your tablet or smartphone?

Definitely not. Instead, you need to present them with a stunning and memorable business card.

Yes – stunning and memorable. Don’t hand them a boring white business card on thin paper. Here are some ideas to help you design the best business card possible so people don’t throw it in the closest trash bin.

What Information Does Your Card Need?

You may think this is obvious – your business name, of course. But don’t forget to include your own name and your position in the business, such as owner, CEO, founder, etc.

In addition –
  • Your website url as businessname.com – without http:.
  • Your email address – yourname@businessname.com. In other words, don’t use something generic like admin@businessname.com.
  • Your active social media names. If you don’t use social media, then there’s no need to sign up just to have it on your business card.
  • Your business logo. If you don’t have a logo yet, why not get one made now so you can coordinate it with both your website and your business card.
You’re probably wondering about your physical address and phone number. If you have a physical office/store, then that information should appear. But if your business is exclusively online, then there’s probably no need for address and phone.

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Don’t put so much information on your card that you have to choose a very small font. Remember, people have to read the text easily, so choose a font that is simple and large enough to be read without squinting.

What About Color?

The most important thing about using color is to choose colors that coordinate with your website. You want your business card to be a reflection of your website. The design of your card should bring to mind your website – or vice versa.

Attractive business card

Should You Use an Image on Your Card?

People respond to visuals more readily than to text, so you might want to consider using an image. You’ve got the whole back of your card for an image. Consider the following possibilities.
  • A picture of yourself.
  • Your logo.
  • A photo of your producct.
Take advantage of the back of your card – it’s prime real estate.

Is the Card Stock You Choose Really Important?

A resounding yes! If the paper is thin, the business card just doesn’t seem professional. And even if the person keeps your card, the thin paper will probably get torn in his wallet.

When you take your design to be printed, you’ll be presented with several possibilities. Choose one that feels substantial in your hands – one that you’ll be proud to share with people you meet. If you use an online service for printing, you can’t choose it by feel, so pick one of the thicker papers offered.

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Author: Kate Benzin