Tempt Visitors to Subscribe to Your Website

Subscribe to Website

A new visitor comes to your website. Maybe a friend told him about a great article on your site that would help him. Maybe your site showed up in search results. Or maybe his visit was simply accidental.

It’s not important how he ended up on your site. But you need to figure out how to get that visitor to return to your site on a regular basis. He’s unlikely to remember that he read a great article on your site that gave him advice he needed or solved one of his problems. After reading, he promised himself that he’d visit your site again.

Unfortunately, as soon as he clicked away to a new site, he completely forgot about your site. He remembered the solution he’d gotten from you, but he just couldn’t recall the name of your site.

This is a common problem today. In fact, the majority of people who land on your site will probably never visit it again – even if you gave them great information. We’re all inundated with so much information on so many websites that it has become increasingly difficult to keep it all straight.

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Subscription

Because of the overwhelming amount of information online, each website owner has to find a way to capture those visitors and bring them back regularly.

One of the best ways to ensure repeated traffic to your website is to ask visitors to subscribe.

But why would someone subscribe to your site? If he subscribes to your website, then he’ll be getting more email messages every day. Almost everyone already has to wade through too much email every day.

Website Visitor

Lead Magnet

Because of that, you need to give a person something in exchange for his email. The key here is that the gift, called a lead magnet, is valuable. It needs to be something that solves a problem he has and relieves a pain point.

For example, if your website is travel related, your visitors will be people who are interested in information about hotels, flights, resorts, destinations, and so on. A perfect gift for these people would be a report filled with tips that are collected from tour directors or travel agents – in other words, tips that aren’t the common things that most travelers already know.

The Process

  1. Decide what kind of valuable information related to your product or service would tempt a visitor to give you his email address. Consider questions that other readers have asked. Check out forums on your topic for the questions most often asked.
  2. Create a lead magnet/report that answers one or more of those questions. Make sure it is well written and visually appealing.
  3. Set up a form on your website that ‘sells’ your lead magnet. The form should clearly communicate the benefits the lead magnet will give the person in exchange for his email.
  4. Once the person has given you his email, send him the report immediately. And continue communicating with him – always giving him valuable information.
If the first lead magnet you use doesn’t get enough people signing up, try out different ones until you find one that works well for you.

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Author: Kate Benzin

How to Get More Followers on Social Media

Social Media Followers

You’ve got your website built on SimpleSite, and you want to get more people coming to your site to read your blog or to purchase your product or service.

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You’ve got some social media platforms set up, but you don’t have many followers. You know that only a small portion of your followers will ever visit your website, so you need to have the largest number of followers possible.

But you’ve already reached out to friends and family. How do you get strangers to follow you?

Facebook

Let’s use Facebook to start with, and let’s say that your niche is travel. Of course, you can always buy followers to get a quick boost in numbers. And having a large number of followers might look good to people who visit your page, but that doesn’t really help you in the long run.

Here’s a way to get followers who are actually in your niche.
  • Make a travel-related fan page.
  • Do a Facebook search for other travel-related pages that have large numbers of followers.
  • Visit those pages – like them and make comments as your page (not as your personal profile). Share some of the posts on your page, and make some posts that will entice people to visit you.
  • Look at others who are commenting. Look specifically for commenters that appear to have travel pages. Visit those pages, like, comment as your page, share some posts on your page, and make posts of your own.
  • As you do that, you will gain more and more followers.
Do you see how this process will help you to build a network? Yes, it’s slower than buying thousands of followers in one click, but these followers are far more valuable.

Social Media Applications

Other Social Media

To get followers on other social media, variations of the above Facebook strategy will work. In general, being consistently active on any social media platform will bring you followers. But your activity needs to be interesting and high quality.

Here are some tips.
  • Post interesting, shareable content regularly. You probably already realize that positive, fun content will earn you more followers and will be shared more than sad or angry content.
  • Use hashtags in front of words or phrases to make your content discoverable. You can come up with new hashtags or use ones that are already popular in your niche.
  • Follow others who post interesting content.
  • Comment on and share content that others post.
  • Make a dedicated hashtag and cross promote it. In other words, devise a hashtag for yourself and use it on all your platforms.
  • Encourage people you email to connect with you on social media.
  • Link to your social media accounts in your email signature, your blog posts, and everywhere.
  • When you see unanswered questions that other visitors have asked on someone else’s page, answer the questions.
  • Stay active, active, active.
As common sense would tell you, the more often you post and the more consistently you post, the more followers you will accumulate in whichever social media platform you use.

You will probably be better off to participate in just one or two platforms when you’re just starting. Wait to add more social media until you are happy with the number of followers in the first platforms you chose.

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Author: Kate Benzin

How to Increase Your Sales with Customer Reviews

Customer Reviews

Buying products online means that you have to trust several things.
  • The product is exactly what’s portrayed in the sales page.
  • If you haven’t used the product before, you’re trusting that it works the way the seller says.
  • The seller is ethical and will deliver as promised.
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As a seller of a product or service, you need to convince your potential customer that he can trust you and your product. How can you do that?

Customer Reviews

When you hear that you need customer reviews, you might wonder how someone could read a review by a stranger and give it any weight. The seller could easily have made up a bunch of fake customer reviews in order to get sales.

That’s a logical fear. But according to BrightLocal’s Local Consumer Review Survey,
  • 88% of consumers trust online customer reviews as much as they trust personal recommendations.
  • 85% of consumers reported that they read as many as 10 reviews before purchasing.
Think of your own online shopping experience. Would you buy a product that you’d never used before if it didn’t have any customer reviews? And how many reviews would you read?

Some people report that they read only the negative reviews to find out if there’s any logical reason why they shouldn’t buy the product. If they find that the negative reviews cite issues that they don’t care about, then they can make a decision to buy without too much concern.

So the next thing to figure out is how you can get plenty of customer reviews.

Include a Request with the Product

If your product is a physical product that the customer will receive at his home, always include a short thank you note in the package. Make sure your logo is displayed, and the note ends with a request for a review.

Offer Incentives

People might have the best of intentions to send you a review, but somehow life tends to get in the way. After all, writing a review takes time and the customer doesn’t get much out of it other than just being a good guy.

Well, you can make it worth his while. Give a discount on his next purchase in exchange for an honest review. And be sure to give the discount even if the review isn’t as glowing as you’d like.

Emailing Customers

Email and Ask

Another way to get customer reviews is to reach out to customers a week or two after they’ve received the product.
  • Ask them if they have any questions about the product.
  • Give them a few tips about using it.
  • Ask for a review.
If you don’t hear from them within a week or so, email again to ask if there’s anything you can do to help them.

Guidelines

A lot of people dislike writing anything at all, even a short review. Giving the following guidelines about what to include in the review will increase the number of reviews you receive.
  • Explain why you bought the product.
  • Did it do what you expected?
  • Would you shop with us again?

Post Your Customer Reviews on Social Media

Once you’ve got some nice reviews, you’ll want to get them out where people can see them. Of course, you’ll display them on your website, but don’t forget social media – Facebook, Twitter, Instagram, Pinterest, and so on.

When you post a review on social media, make sure to comment in a casual way. Say something like ‘One of my customers just left the nicest review,’ and then continue with a short blurb from the review.

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Author: Kate Benzin

5 Tips to Lure Readers from Social Media to Your Website

Social Media Fans to Website Visitors

You’ve heard that using social media platforms is an important strategy to bring people to your website. But maybe you haven’t figured yet the exact technique to link Facebook and your website – or Twitter and your website, etc.

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You may have found it easy to get traffic to your social media accounts. People love interacting on these platforms, but getting them to your website is a little more complicated.

Here are some tips to get you started down the right path.

Consistently Publish New, Shareable Content

You want people to visit your website over and over. So you have to offer them new content. You can have a stunning, informative website, but if someone comes to your site and sees the exact same beautiful content two or three times, he probably won’t return for the fourth time.

People need to know that they’ll get fresh content when they visit your website or they will stop visiting.

‘How often do I have to publish?’ you ask. That’s really up to you. The important thing is that you’re consistent. You can publish new information once a week or once a month or once a day – however often you can commit to and follow through on.

Consistency Is Crucial on Social Media as Well

You don’t need to use every social media platform that’s available. In fact, a better strategy is to use just one or two, but to do that consistently.

While consistently publishing new content on your website might mean once a week or even less often, consistency on social media should be more frequent. And only 20% of that social media activity should be related to your business. The other 80% will include posts and comments that are just pure engagement – getting to know your visitors and letting them know you.

Post about your latest blog content

The 20% mentioned above should be social media posts about content on your website. Make an intriguing, short summary of the blog content that you published – intriguing enough that a reader will want to find out more.

A good technique is to make a statement about the content and then a question that your reader can answer when he reads your blog post.

Post content on Social Media

Post About Your Content More Than Once

Let’s say that your schedule for new blog posts is once a week. In that case, you should mention that blog post on each of your social media platforms three times during the seven days after you publish it.

Don’t use the same text each time. Vary it so that you don’t bore your readers.

Use Images on Social Media

People are more and more visual every day. They want to see an image instead of reading text. So, when you post on social media about your latest blog post, use images that will get your readers to stop rather than scrolling on by.

You could use an image that shows someone using your product, or you could post a meme.

In case you’re not familiar with memes, they are images that have text over the top of the image. Sometimes the meme is funny or inspirational. You can use Canva for free to make memes that pertain to your product or service.

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Author: Kate Benzin

Is Your Site About Your Readers – or All About Yourself?

Reading

If you have a business website online, you want that website to make money for you – right? That’s natural.

You probably started your online business after reading how others are making great money online and working only four hours a week.

That may have given you visions of making thousands of dollars a month and a future life lounging on your terrace, sipping piña coladas, and watching your children playing in the yard with your dog.

You soon found out that four hours a week was unrealistic. You accepted that and floundered around a bit about what information to include on your website. In the end, you wrote about what you knew best – activities from your own life.

Be Realistic

Do your visitors leave your site feeling that they got just what they needed from you or do they click away with the impression that your site was all about you?

That’s what some website owners do. Their sites give them the chance to be the center of attention. They brag about the lifestyle they’re living or going to live, the great sports car they bought or plan to buy soon, the vacation they’re planning, and on and on.

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Readers who have been visiting your site for some time might be interested in you and your daily activities, but new visitors won’t be. They want you to solve a problem for them – whether it’s how they can benefit from the coaching service you offer or how they can better use the product that they bought from you in the past or are currently thinking about buying from you.

Online Shopping

How Do Your Readers Feel?

If you’re selling a product or a service, potential buyers don’t care that you bought a new BMW – unless you write about it in such a way as to encourage your visitors to be able to do the same.

Instead, you should be giving tips that your readers can use immediately. Provide solutions to problems that your visitors have. When you do that, your audience will grow larger and larger, with a corresponding increase in income.

What’s the Recipe?

  1. Create high-quality content that focuses on the reader. Always over deliver – give your readers more than they expect. Be consistent with this so that your readers get excited when they visit you to see what surprise you have for them.
  2. Post your reader-focused, top quality content on a regular basis. You don’t need to post every day or even every week. Once you decide how often you’ll be able to post regularly, maintain that frequency.
  3. Use both keywords and SEO in your content.
  4. Use images that are relevant and informative.
  5. Share your articles on the social media that your readers prefer.
  6. Include a way for readers to subscribe to your website.
  7. Email your readers or use social media to let them know whenever you post new articles on your site.
Just remember that your website should focus on your readers and their needs. If you do that, you’re on the right path.

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Author: Kate Benzin