The Whole Town Will Talk About Your Business

Make your business the talk of the town

If your SimpleSite represents your business and you have a lot of customers in your local area, then you want everyone in your town talking about your site.

And if you haven't yet taken your business online, now is the time to do that. Build a stunning business site at SimpleSite – get started now. Just click the green button.


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Once you've got your site, it won't be difficult to become famous in your town, but of course, you want your fame to be a positive reflection of your reputation. So check out the following activities.

Make Friends with Local Reporters

Local business publications, whether online or physical, have a difficult time making enough money to stay in business. One of the activities that helps them stay solvent is to tell stories about local businesses.

Make friends with local journalist

So you can be exactly what they need. Invite the editor or reporter to lunch to get a relationship started. If they can't make it, drop by the work place with a box of donuts. Ask them how you can help them with quotes or news stories. Volunteer to be an unpaid guest contributor. Develop the relationship as you would a friendship.
 

Don't Be Shy – Nominate Yourself for an Award!

Local publications love to highlight local businesses that receive awards or end up on special lists, such as the Top 25 Companies in your state.

Do some online research to find awards or lists that might be a good fit for your company. Then be brazen and nominate yourself! You have to be a candidate to end up a winner.

And if you end up gaining some recognition – even just honorable mention – you can bet that you'll be featured in an upcoming local story.

Attend Networking Events

You know who your target audience is. Look for events that will be attended by that audience. So if you have a travel business, there's no need for you to attend networking events geared to fitness business. That would be wasted time.

On the other hand, when you attend an event that is attended by travel agents, tour operators, tour directors, and anyone else in the travel business, your time will be well spent.

Schmooz at Lunch with Other Local Business Owners

Many people in your local area can prove to be great connections. And as more people become your friends, the number of people who know about your business will expand exponentially.

Mingle with other entrepreneurs
 
The result will be that your circle of potential customers will expand as well.

Engage with Your Customers

Those potential customers can be your best sales people. Treat them like royalty, and they will refer their friends, some of whom will also become customers.

The key is to communicate with your customers after they've purchased from you.
  • Follow up to find out whether they're happy with their purchase.
  • Send a handwritten thank you.
  • Send them tips on the use of your product that goes beyond the basics.
  • Send a birthday card.
  • Entertain them.
  • Educate them.
  • Serve them.
Treating your customers as friends encourages their loyalty and increases referrals.
As a result, your business will grow and become more famous than your competitors. The whole town will be talking about you.

Don't forget to build your online business site at SimpleSite. Click the green button and get started now.
 
Build Your Business Website Here!

   
Author: Kate Benzin

7 Things You're Doing Wrong on Social Media

Failures of social media for business

You're on social media, right? Maybe Facebook or Twitter. And you probably enjoy it. In fact, when you open Facebook, you spend (waste?) an hour or two before you know it.

The problem is that you don't see actual benefits for your business. And you don't know what you're doing wrong.
   
"Sometimes, the best way to learn something is by doing it wrong and looking at what you did." – Neil Gaiman, bestselling author

Are you making any of the following common mistakes that hold you back?

Psst... If you haven't built your SimpleSite yet, you can get started with our super easy website builder for FREE.


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You Don't Respond to Followers

If you're a celebrity with hundreds of thousands of followers, you can't respond every time a follower comments.

But if you're an online entrepreneur, social media is part of your customer service. You need to engage with each follower whether he praises or complains. Otherwise, your reputation is likely to suffer.

You're Always Promoting

Have you heard of the 80/20 rule? It's very simple. Your time should be 80% engagement and only 20% promotion.

It's true that your followers are interested in your product and probably want to know about special offers, but social media is supposed to be social. Spend 80% of your time educating and entertaining your followers.

Then when your promotions come along, they'll be more likely to check them out.

You Try to Be Everything to Everyone

Don't try to like something you're not

Don't confuse your followers with different version of your personality. Don't try to act young if you're not. Don't use slang that you wouldn't normally use in everyday life.

Your social media text should reflect your true personality.

You Try to Use Too Many Social Media Platforms

You might have read how important it is to be on several social media platforms. That's not necessarily true.

Start out with just one or two platforms. Each platform has its own etiquette and rules that you need to learn. Don't publish the same message on each platform. Instead, revise your messages to fit each platform.

You Use a Photo of Your Dog as Your Profile Picture

You've got a great dog, and you want everyone to see him. But that's not the purpose of your business social media accounts.

You can put your dog on a post once in a while. But not as your profile photo. After all, you're engaging with your followers and want your personality – not your dog – to win them over.

Don't be shy. Put a recent, smiling picture of yourself as your profile photo. If that makes you uncomfortable, then you could use your logo instead.

You're Not Consistent Across Platforms

Yes, your posts need to be different on each platform so that they're appropriate for each one, but your accounts on each platform should be consistent.

Use the same fonts and a similar color scheme for the headers. This includes your website as well as the social platforms that you use.

You Resent the Time You Spend on Social Media

If you're bored or irritated when you're on social media, that negative attitude will restrict your creativity. In addition, your attitude will come through to your followers and turn them off.

You can easily turn around any of these mistakes and turn your social media into a valuable asset. The result could be a boost in sales.

To build your SimpleSite for FREE, click the green button to get started.


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Author: Kate Benzin

Why YOU should get a .XYZ Domain

Why .xyz domain?

You can be a 'first adopter' by taking advantage of SimpleSite's .XYZ premium gTLD offer.

You may be wondering what a gTLD is. Those letters stand for 'generic top-level domain.' A gTLD is whatever follows the 'dot' in a URL. So in google.com, 'com' is the gTLD.

And 'xyz' is one of the new gTLD's. SimpleSite has been chosen as one of the companies to offer it.

Ready to build your SimpleSite with a .XYZ domain? Get started now by clicking the green button.

Build Your .ZYX Website Here!


Get a professionally looking email address. Wouldn't you be the talk of the town if your email address used '.xyz'? Just imagine having your email address as 'sally@sallysbusiness.xyz.' Your email won't get lost amongst tons of other emails ending in .com or .net – or even .org.

Read more: How to Set Up an Email Address with Your Own Domain

Each of those extensions originally had specific intended uses –
  • .com for commercial enterprises
  • .net for networks
  • .org for organizations
Many online enthusiasts didn't like being pin-holed like that. They've been waiting for an extension that would fit all kinds of websites.

Be Bold

You have the chance now to be an innovator by choosing SimpleSite's premium domain name extension – .XYZ.
  • It's short.
  • It's truly generic – not restricted to a specific meaning like many of the other new domain extensions which are geared to a particular industry, demographic, or location.
  • It transcends language barriers.
  • It's so easy to remember. No one will forget your website name or your email address.
.xyz domain

Is .XYZ Safe to Use?

Many website owners are still unfamiliar with the .xyz domain name extension. Because of that, they don't yet trust it and ask if it's safe. They seem to be concerned that their site might be hacked more easily than if they use a .com extension.

That isn't an extra risk. This lack of trust is not unusual with new products. It often takes a few trailblazers to show everyone that a new product is good and worthwhile.

SimpleSite would not offer this premium option to you without being certain it is secure.

In fact, many large companies have migrated to .xyz because they're able to get one-word domains. Alphabet Inc., the parent company of Google, has chosen abc.xyz as its URL. If Google likes it, it's got to be good for search engine results.

.xyz domain is good SEO

Will .XYZ Be the Top-Level Domain of the Future?

According to Daniel Negari, the online entrepreneur who originated the .xyz top-level domain, 99% of all domain name searches come back as not available – already taken. That's why people use hyphens, drop vowels, purposely misspell words, and add extra words – just to get a name that's close to what you actually want.

Of the more than 250 million domain names that are registered, 113 million are .com. No wonder you can't get the name you want as .com. Right now, you shouldn't have this problem if you choose a .xyz domain name.

Negari predicts that .xyz will be the default domain name extension for the next generations. He says, "Everyone already knows that you end the alphabet with 'xyz,' and soon everyone will know that you end a domain name the same way."
 

Are You Ready To Be a Trailblazer?

Go to SimpleSite and see if the name you want is available as a premium .xyz url. If it's available, then it's time to use it to become a successful online entrepreneur.

Want to explore other domain options? Get an overview here.

Go on! Be a trailblazer and get an email address that stands out from the crowd!
Build a Stunning SimpleSite now. Click the green button to get started.


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Author: Kate Benzin

Why You're Not Getting Enough Sales From Your Website

Not getting enough sales?

As you total up your sales each week or each month, are you disappointed that you're not getting more sales?
  • You know your product is great.
  • You know people need it.
So why are your sales anemic? If you're ready to take a serious look at this issue, here are some possibilities for you to consider.
 
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Not Enough Traffic

Not every person who visits your site will make a purchase. In fact, only a small percentage of visitors who click on your site will actually make a purchase. According to WordStream's statistics, the average landing page conversion rate across all industries is 2.35%.

That means that you'll need a lot of traffic to make the number of sales that you'd probably like. To get that traffic, make sure that your content is SEO-optimized so that when someone clicks on a search engine to look for your product or service, your site comes up on the first page of results.

Not Very Attractive

Unattractive website

When you set up your website, maybe you weren't focused on whether potential customers would be sufficiently attracted to your site to stick around long enough to purchase.

You probably had other things on your mind. You may have just been happy that SimpleSite was so easy to use, but you weren't worried about the quality of your content or putting up images to make your site attractive.

If you haven't built a SimpleSite yet, this is a perfect time to do that for FREE. SimpleSite has lots of beautiful templates for you to make a stunning website. Just click the green button.

Build a Stunning Website in 3 Minutes

While it's easy to build a gorgeous SimpleSite, pay attention. If you don't use the ideal colors or write the best content, your potential customers might jump to a site that's more visually appealing. Take time to learn how to make your site beautiful and attractive for your audience.

Not Easy to Understand

Look at the pages on your website and ask yourself: Can I skim the content and understand the benefits of purchasing?

In the internet world, people don't relax in a comfy chair to enjoy reading the text on your website. No, busy people will quickly skim your content.

So your site needs to present the benefits of purchasing from you in a way that makes them stand out.
  • Your headline should give visitors a reason to stay on your site rather than jumping to another.
  • Paragraphs should be short.
  • Font should be easy to read – large and clear.
  • Important points should be set in bold or bullet points.

Not Enough Social Proof

Today, online shoppers are not getting recommendations from friends like they did in the past. Today, online testimonials are replacing personal recommendations.

Online recommendations matter

You need to post social proof on your site – testimonials from other online visitors who purchased from you and are happy with both your product and the follow up customer service.

According to a survey by BrightLocal, "88% of online consumers say they trust online reviews as much as personal recommendations (vs. 79% in 2013)." So be sure to have as many positive reviews as possible.

Not a Good Product or Service

Maybe you're wrong about your product. This is an idea that you at least need to consider. You're not a quitter, but sometimes knowing when to move on to a new idea is smart. Give it some thought.

And if you're ready to build a beautiful SimpleSite for FREE, click the green button.

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5 Things That Will Scare Your Customers Away (and How to Avoid It)

Avoid failure with your online business

No one does everything right all the time. Even the biggest companies sometimes make huge mistakes.

Are you old enough to remember April 1985 when Coca Cola announced a new Coke formula? Big mistake. But they listened to their customers and recovered.

If successful businesses like Coke sometimes make huge mistakes, what chance does the little guy have?

Well, don't make the following mistakes that could spell your doom. Instead, attract customers like a powerful magnet by doing the opposite.

Building an Ugly Site

Since you built a SimpleSite, you probably won't commit this mistake. Keep the name 'SimpleSite' in mind. It means a beautiful site is easy to build, but the name also advises you to keep your site clean and easy to use.

If you haven't yet built a beautiful website with SimpleSite, just click the green button to get started for FREE.


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Sometimes, the best-intentioned website owner might mess the site up by cluttering it with so many options that the visitor doesn't know which way to turn. Of course, you want your visitors to see all that you offer, but remember one of the most important rules of sales is to not give the buyer too many choices.

Keep your website attractive and uncluttered to make a great first impression.

Not Thanking Your Customers

Parents drill into their children the importance of being polite – to say 'thank you' when someone gives you something.

The same kind of politeness is important online. When a visitor makes a purchase, redirecting him to a 'thank you for your order' page will show him that you appreciate him, and he'll be more likely to return or to recommend you to friends.

Being polite is crucial through the whole sales process.

Being Sneaky

You're in business to make money. Giving discounts means making less profit on each item but increasing the number of sales, thereby making greater profits overall.

Don't trick your customers

You might be tempted to sneak in some kind of extra charge to offset the lower profit margin. For example, you might artificially raise the 'shipping and handling' charge and hope that no one notices.

You can be sure that someone will notice, and eventually, you'll have a reputation for being sneaky. Stay aboveboard with your charges, and you'll be more likely to have loyal customers.

Not Responding Promptly to Customer Emails

After purchasing, buyers will be anxious to use their new product. Unfortunately, some problems inevitably occur. Don't let an autoresponder send out an impersonal email to someone who is already frustrated.

You need to be available even if you're on vacation. It's an online business. You can be contacted just about anywhere in the world. Just stay connected to the internet and to your customers.

Not Accepting the Validity of a Customer's Complaint

The customer isn't always right, and you may be tempted to point out his mistakes. You'll never gain a loyal customer if you're patronising.

Listen carefully to every complaint. And politely offer a solution. If the problem is more complicated and can't be solved immediately, keep the customer continually aware of the steps you're taking to resolve the issue.

After the issue has been resolved, be sure to offer further assistance. Support after a sale needs to be quick and personal.

Don't forget to build your FREE SimpleSite and be on your way to becoming a successful online entrepreneur. Start now by clicking the green button.


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Author: Kate Benzin